Three Things Some Marketing Agencies Won’t Tell You
Just about every operator who I come across has a horror story about working with a marketing agency. This has left them with a bitter taste in their mouth and wary of trusting another to do the job they want them to do.
Women in Travel: The Highs and Lows of Changing your Career into Tours & Activities
Amanda, Carol, Zakia, Caroline and Mary all moved from jobs outside of tourism to become tour operators. they share their stories to help those thinking the same.
AI in tourism is here. You need to grasp the potential.
The potential and threat to tour operators from this tech is high. Jonathan Elkoubi and Peter Syme discuss the threats and opportunities.
Facebook Ad Basics: 5 Top Tips
Chris provides some Facebook Ad Basics you must follow to make sure your ad campaigns are hitting all the right notes with your audience and your business.
Why We Need More Women Mentors in Travel
Amanda, Carol, Zakia, Caroline and Mary discuss those women who inspire them and why we need more female mentors in our industry.
The Changing Face of Tour Operating and Tourism
A discussion on how a couple of old industry friends with over 40 years between them in tour operating see how the industry has changed.
Operator Story: Neil Lapping of Macs Adventure
Neil will share his story on how he grew the business, adapting to changes, how Brexit has affected his business and providing advice for others
5 Social Media Marketing Tips
Marica Brewster of the Von Mack Agency shares 5 top social media marketing tips on how to grow your social presence and staying true to your brand.
What Makes Great Storytelling Content?
How do you tell the whole story of a destination, the full, complete picture of the history of a place and how do you do it in a way that connects truly with your audience?
Creating a Commission Free Travel Agent
Peter Syme sits down with Charles of Painted Circle to discuss the ideas behind Painted Circle, and how he will make it commission free and how it will benefit operators.