Finally! Find the support you've been looking for.
Online Tour Operator Coaching & Learning
You don't need to build your tour business alone. Come get the support and direction you need.
It's lonely out there, and hard to know what direction to take.
“Had my first tourpreneur coaching call … 3 PAGES OF NOTES!!!! Anyone who is on the fence … one or two sessions of these weekly sessions is enough to pay for membership and I get these for a whole year!”
Lindsay NieminenAmman Food Tours
Create a business that gives you the life that you want.
Some days it might feel like you’re sinking in the quicksand of your tour business. And you’re flooded with offers from gurus, or left searching for endless possible answers to your questions, none of which feel quite right.
Other days you might feel like you don’t know what to do next, or where to start, or even what your goals are for your business.
You might feel like you’re stagnating, or left wondering if you’re doing something wrong.
You’re not alone.
If you’re wanting clarity and advice you can trust from people who have been there before, then the Tourpreneur PRO Circle is for you.
With PRO, you'll get...
1
reassurance
Are you making the right decision to drive your business forward? Every week you can join an expert group coaching call to ask the hard questions and get real support.
2
Clarity
What is the next right step for your business? PRO gives you real direction and answers from real-world advice and experiences of our operator experts.
3
Inspiration
It's easy to get tunnel vision in your business, and not see what's possible any more. PRO offers you inspiration to help you dream new dreams for your business.
What happens inside the PRO CIRCLE?
weekly group business coaching Sessions.
Every week, you can hop on a virtual call with fellow tour operators, and ask the questions you've been stuck on. Get advice from our coaching team and your fellow peers.
- Every call is recorded, so you never miss a session.
- Main weekly call with Peter Syme is Friday 11am Eastern (USA) / 4pm UK
- Always small, interactive groups
- Other guest coaches at other time zones.
The largest content library in the industry, all searchable.
Nobody else has a library of courses, videos, e-books like ours. We have the perspective of over 600 tour operators & experts sharing their perspective and insights on true-and-tested strategies, and you can search and use our AI tools to get the specific answers without watching hundreds of hours of videos.
- 12 full-length courses
- every podcast & guest expert coaching session recorded, transcribed and searchable
- great marketing & website examples to be inspired by
a PERSONALIZED business audit, GIVING clear direction on what to DO NEXT.
When you join, you'll get a personalized audit of your business, and a recommended list of PRO resources to engage with to change your business.
- reviews your website & business model
- get a personalized learning pathway through the PRO resources
- request an audit whenever you'd like
Trippy, our 24/7 AI Tour Business Coach
Trippy is powerful. He's been trained on 1,000+ hours of coaching and expert content. Every TP podcast. Everything we've done. When you ask him a question, he points you to the right resources and gives you only advice from proven operators and experts.
- Exclusively trained on Tourpreneur's archive
- Answers from real operators, not generic AI
- points you to the right PRO Circle resources
TOP business listing on thetourdirectory.com
The Tour Directory is our global hub listing thousands of DMCs, operators, guides, services, and more. PRO members get a featured listing that puts their business in front of partners and travelers:
- Your company appears at the top of the list
- Extended profile fields to share more about your business
Real people, real results.
- Sean GrantGreat Falls Travel
“I want to thank you all for launching Tourpreneur PRO… I highly recommend this program to any serious tour operator looking for the structure and accountability to take their business to the next level.”
- John KanasterBattlefield Tours of Virginia
“I’ve grown more the past year as a Tourpreneur PRO member than the rest of my tour operator years combined. I highly recommend it to save time, money, & reduce your headaches.”
- Helena SmitIndo Food Tours
“Getting a Tourpreneur PRO account was one of the best decisions. I learn so much from other tourpreneurs.”
- Benjamin ReilyAix Tours
“Being a pro member and participating in events has helped me grow my business and get it to where it is – nothing better than having a great support network who gets you.”
- Lukša MalohodžićRewind Croatia
“One of the best investments I have made. TP PRO is a modern gold mine.”
- Karen RiskoCity Tour Detroit
“Can’t believe how beneficial it was… Peter showed me exactly where I’m leaving lots of money on the table and where I should be directing most of my resources.”
EVERY CONCEIVABLE TOPIC, covered.
Pricing Strategy
OTAs & Distribution
Technology
AI & Automations
Tour Design
Guide Training
Working with DMCs
Travel Advisors
Tour Website Design
Finding B2B Partners
Payment Processing
Google Business Profile & 'Things To Do'
Google Paid Ads Strategy
Buying & Selling a Tour Business
Blogging & Content Strategy
Working with Content Creators
Copywriting
Branding
Avoiding Burnout
Sustainability
PR & Free Press Strategies
Storytelling
Crafting a Business Plan
SEO Strategy
Risk Management
Community Based Tourism
And so much more!
Hundreds of guest experts, showing up for you.
Since launch, we've had over 200 guest coaches provide their perspective and insights. Fellow tour operators. Travel advisors. Pro marketers. Guest experience experts. All available to answer your specific questions. Some recent experts include...
David Kunze
Email marketing automations
Becky Harris
Building smart DMC relationships
SARAH VIDAL
Designing Your Brand
BELLA HEGARTY
Designing guest communications that get read
MARGUERITE BEAUD
Running Meta ads that convert
Jeff Ment
Avoiding legal pitfalls in your business
Here's Everything you get!
Weekly group coaching calls
Personal Business Audit
24/7 AI Tour Business COACH
Discounts on all TP events
listing in our business directory
800+ replays of virtual sessions
12 full-length courses
booking software decision guide
Marketing inspiration
Much more...
Join in 2026 and lock in $299 a year. For life.
PRO is $499 a year, but join by December 31, 2026 and you pay $299 a year (about $25 a month) for as long as you stay a member. That gets you all the resources you need to build your business, plus live human guidance every week.
- Group Business CoachingLive calls every week with Peter Syme and guest coaches. Bring your hardest questions to work through together.
- Business Audit & AI CoachA personalized review of your business model and digital presence, plus Trippy, your 24/7 coach trained on 1,000+ hours of expert content.
- The Largest Content Database in the Industry1,000+ hours of expert interviews and coaching sessions, plus courses and e-books, all searchable.
Join today.
There isn't a more affordable way to move the needle on your tour business.
$499 $299
per year, billed annually
Join by Dec 31, 2026 to lock in $299 a year for life. New members pay $499 starting January 1, 2027.
- Weekly group coaching calls
- Personal business audit
- Trippy, the 24/7 AI coach
- 800+ searchable session replays
- 12 full-length courses
- Discounts on all TP events
Frequently Asked
Quick answers to the questions we hear most. Anything else, email aubrie@tourpreneur.com
PRO is $499 a year. Join by December 31, 2026 and you lock in $299 a year, billed annually, for as long as you remain a member. That works out to about $25 a month for weekly group coaching, your personalized business audit, Trippy and the full content library.
Yes, we have members in both camps. We often have operators who do both. We make sure to provide a balance of sessions and content that supports all kinds of tour businesses.
Most of our calls happen in the morning of US Eastern Time (usually 11am). And the vast majority of our members are from the Americas and Europe/Africa, meaning calls happen within the 9am-5pm range of those time zones depending on where you are.
If you are in the APAC region (Australia, Singapore, etc.) you’ll find most of the live calls happening in the middle of your night. We do try once a month to have a 7pm ET / 9am Australia call, but otherwise you’d have to be comfortable with watching the replays. Everything gets recorded.
Beyond the live calls, there is SO much great content to use, so our APAC members do still enjoy the PRO Circle.
Your purchase grants you one account to access the calls. We do offer an unlimited team member PRO Circle membership, please email aubrie@tourpreneur.com if you’re interested!
You get immediate access to the PRO Circle on the Tourpreneur community platform at community.tourpreneur.com. From there you can join the next weekly coaching call, explore the course and session library, start asking Trippy questions, and request your personalized business audit.
We review your website and business model, then give you a personalized learning pathway: the specific PRO courses, sessions and resources that will make the biggest difference for your business right now. You can request a new audit whenever your business changes.
As much or as little as you like. Most members join the weekly coaching call when they have a question to bring, and every call is recorded if you can’t make it live. The library and Trippy are there whenever you need an answer, so you can use PRO around your busy season.
Yes. Many members join in their first year. Your business audit points you to the foundations to focus on first, the courses cover everything from pricing to booking software, and the weekly calls let you ask experienced operators the questions you’re stuck on.