all the resources you could ask for.

Axel Lavergne, founder of Reviewflowz, works with tour operators on review management and sees the same pattern in almost every company he takes on.

Many operators who complain about OTAs have never set up the Google program that puts their own booking link beside the OTAs in Search and Maps.

A Google Business Profile does a different job than it did a year ago. Travelers now describe the exact trip they want in long, specific searches, and Google answers with AI that draws on what it knows about each business, trusting what comes from the business itself first. Lisa Landsman,…

Tony Carne built Urban Adventures into a global day tour brand on free TripAdvisor bookings, then watched that channel disappear when the platform changed its rules. This conversation is about what an operator can count on now. Tony’s answer is getting found through other people, because travelers search for and…

Daniel Pino of Aloja and Peter Syme break down when price actually changes a booking decision, and when it only feels like it does.

Matt Davison of Travel Tractions breaks down why OTAs consistently outrank operator websites, and the audit and fixes that close the gap.

Pete Syme and Mitch Bach launch Pete & Mitch Are Angry, a monthly series that cuts through industry noise, and start with AI. Operators keep asking Pete to automate their customer communication, and his answer is no: talking to guests is where an operator learns what they want and earns…

Maria Petrenko runs a private guiding business on Santorini, one of the most visited islands in the world, and pitches the destination’s own overtourism backlash to prospective guests as the reason to book her instead of a mass tour.

Philippe Hertzberg has never advertised to a traveler. His company, Secret Journeys, designs private access experiences inside landmarks like Notre Dame and the Arc de Triomphe, and grows entirely through travel advisors: a single pitch to Virtuoso’s CEO in 2022 put him in front of 20,000 advisors, and Secret Journeys…

The cheapest revenue available to a tour operator right now is the visitor already on the website.