all the resources you could ask for.

Tour operators ask about OTAs and direct bookings more than any other subject, and most keep paying the commission anyway.

Jess Ary, product manager and designer at Flybook, walks through how operators use booking and operations software to create small, personal touches without adding staff time, from returning-guest recognition to a four-question tech stack audit.

Ray Bretzloff of BugMe.travel joins Pete Syme to lay out a collaborative alternative to tourism discovery: a non-gatekeeping map and a flat 20% road trip pass that keeps value in the local community.

Hana Robinson of Drop Bear Adventures joined Tourpreneur to walk through the five forces reshaping tour operators in 2026 and the specific tools she built with Dazhboards to automate repetitive tasks, consolidate guest communications, and reach over 90% direct booking revenue.

Lucas Davies and Alejandro Velásquez explain how to build a live virtual tour revenue stream alongside your in-person operations. Alejandro has been running weekly virtual tours for US public libraries since COVID, and it’s now his primary income.

Chris Torres, Tourism Marketing Agency, opens with a truth most tour operators feel but rarely state: your descriptions answer the wrong question. They explain what happens. They don’t explain what it means.

One operator Icare Duplessy worked with went from $22,000 a year to $250,000 a month within six weeks of activating a B2B partnership strategy. The revenue did not come from better SEO, new ads, or a rebuilt website. It came from identifying who was already serving their ideal travelers and…

Cherrye Moore had been working on the same problem for years. Her five-person multi-day Italy operation was running on color-coded spreadsheets, manually rebuilt checklists, and a team spread across continents with no shared picture of what was happening or what came next. She tried Monday.com. She tried building things with…

When you search your destination’s high-intent keywords on Instagram or TikTok, creator posts surface at the top. Your brand account is not there. Tony Carne, co-founder of Videreo, explains how creator partnerships fix that.

Gross margin tells you what a tour earned minus its direct costs. It doesn’t tell you how much of your team’s time it consumed. Indrek Peenmaa spent over a year building a framework to close that gap.