Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.
Every city has the thing it’s famous for, and the DMO’s marketing follows the crowds there. If your tours sit outside that, you’re competing for attention with the biggest names in town, and a busy DMO rarely goes looking for you. Orlando, a city the world knows for its theme…
There is a third way to sell tours, between chasing search rankings alone and handing your bookings to the OTAs: selling your city with the operators around you. Stephen Chester of ATL Cruzers and Peachtree Trolley built his business on that idea, with no online ad spend, in a city…
Dan Christian talks to more of the travel industry than almost anyone, and after two years of conferences dominated by AI, he wants to change the subject. This year’s Travel Trends summit asks where humans are still relevant.
Axel Lavergne, founder of Reviewflowz, works with tour operators on review management and sees the same pattern in almost every company he takes on.
Many operators who complain about OTAs have never set up the Google program that puts their own booking link beside the OTAs in Search and Maps.
A Google Business Profile does a different job than it did a year ago. Travelers now describe the exact trip they want in long, specific searches, and Google answers with AI that draws on what it knows about each business, trusting what comes from the business itself first. Lisa Landsman,…
Tony Carne built Urban Adventures into a global day tour brand on free TripAdvisor bookings, then watched that channel disappear when the platform changed its rules. This conversation is about what an operator can count on now. Tony’s answer is getting found through other people, because travelers search for and…
Daniel Pino of Aloja and Peter Syme break down when price actually changes a booking decision, and when it only feels like it does.
Matt Davison of Travel Tractions breaks down why OTAs consistently outrank operator websites, and the audit and fixes that close the gap.
Pete Syme and Mitch Bach launch Pete & Mitch Are Angry, a monthly series that cuts through industry noise, and start with AI. Operators keep asking Pete to automate their customer communication, and his answer is no: talking to guests is where an operator learns what they want and earns…
