“As a tour business owner, this podcast is what I listen to with my morning coffee.”
“The best podcast today for tour operators… For anyone in the tour industry – walking tours, food tours, historical tours, cultural tours, bicycle tours, bus tours, etc – this is an essential listen.”
“A weekly source of news and inspiration for tour & activity professionals. I was new to the space when I launched my experiences company and have learnt so much through listening to this show.”
“My go-to podcast to keep learning. I have learned so much from Tourpreneur!”
“I really enjoyed the in-depth look at the hurdles and achievements of running a local business.”
“So many incredible topics and contributors! Definitely one for tour operators and those in the experiences business to make sure you have on your regular rotation.”
“This is a game changer for your tour business. Can’t get enough because every episode is so rich and full of wisdom and practical help. It’s been an essential part of growing my tour company.”
“I’ve been searching for a podcast like this for months!!! LOVED the Bulldog Tours episode and the Flying Bikes episode.”
“This is a game changer for your tour business. Can’t get enough because every episode is so rich and full of wisdom and practical help. It’s been an essential part of growing my tour company.”
“Very much enjoying and learning from Tourpreneur podcast. Each episode is a winner.”
“Almost from end to end it was packed with excellent value – great stories, and great business advice…”
“I have done some University level study in tourism but to be honest I have learned more about the tour business listening to real world operators on this podcast than at the Uni!!”
“Your original Tourpreneur podcasts got us motivated to make this dream a reality. Current TP podcasts are ensuring we’re successful at it!”
“Love this podcast!! Since I started my tour company, I have been looking for ways to grow and get inspiration from others and Tourpreneur does just that.”
A Google Business Profile does a different job than it did a year ago. Travelers now describe the exact trip they want in long, specific searches, and Google answers with AI that draws on what it knows about each business, trusting what comes from the business itself first. Lisa Landsman,…
Tony Carne built Urban Adventures into a global day tour brand on free TripAdvisor bookings, then watched that channel disappear when the platform changed its rules. This conversation is about what an operator can count on now. Tony’s answer is getting found through other people, because travelers search for and…
Pete Syme and Mitch Bach launch Pete & Mitch Are Angry, a monthly series that cuts through industry noise, and start with AI. Operators keep asking Pete to automate their customer communication, and his answer is no: talking to guests is where an operator learns what they want and earns…
Maria Petrenko runs a private guiding business on Santorini, one of the most visited islands in the world, and pitches the destination’s own overtourism backlash to prospective guests as the reason to book her instead of a mass tour.
Philippe Hertzberg has never advertised to a traveler. His company, Secret Journeys, designs private access experiences inside landmarks like Notre Dame and the Arc de Triomphe, and grows entirely through travel advisors: a single pitch to Virtuoso’s CEO in 2022 put him in front of 20,000 advisors, and Secret Journeys…
Kevin Durkee owns Culinary Adventure Co., six food tours in Toronto. Eighty percent of his guests are local, 99.9 percent book direct, and in fifteen years he has never run an ad, fought for SEO, or opened a Google Analytics account.
Three pieces of news landed in the same two weeks. Airbnb agreed to take curated supply from TripAdvisor and Viator, Viator posted 2 percent growth after currency, and GetYourGuide reported its first profit after 16 years and roughly a billion dollars spent. Pete Syme reads all three as one verdict:…
Mid-America Productions is the largest independent producer at Carnegie Hall, and for 43 years it has run tours built around one event: getting an amateur choir on that stage.
Mitch Bach and Pete Syme step away from guest interviews this week to talk through three in-person events Tourpreneur is running this fall: two retreats in Porto and Tourpreneur CONNECT in Louisville.
Jeanette Pierce runs City Institute, a Detroit tour and learning-journey company built entirely around a customer most operators ignore: the local. For twenty years, starting when Detroit was headed toward bankruptcy, she has sold custom, private tours to corporations, universities, and community groups instead of tickets to the public.
