“As a tour business owner, this podcast is what I listen to with my morning coffee.”
“The best podcast today for tour operators… For anyone in the tour industry – walking tours, food tours, historical tours, cultural tours, bicycle tours, bus tours, etc – this is an essential listen.”
“A weekly source of news and inspiration for tour & activity professionals. I was new to the space when I launched my experiences company and have learnt so much through listening to this show.”
“My go-to podcast to keep learning. I have learned so much from Tourpreneur!”
“I really enjoyed the in-depth look at the hurdles and achievements of running a local business.”
“So many incredible topics and contributors! Definitely one for tour operators and those in the experiences business to make sure you have on your regular rotation.”
“This is a game changer for your tour business. Can’t get enough because every episode is so rich and full of wisdom and practical help. It’s been an essential part of growing my tour company.”
“I’ve been searching for a podcast like this for months!!! LOVED the Bulldog Tours episode and the Flying Bikes episode.”
“This is a game changer for your tour business. Can’t get enough because every episode is so rich and full of wisdom and practical help. It’s been an essential part of growing my tour company.”
“Very much enjoying and learning from Tourpreneur podcast. Each episode is a winner.”
“Almost from end to end it was packed with excellent value – great stories, and great business advice…”
“I have done some University level study in tourism but to be honest I have learned more about the tour business listening to real world operators on this podcast than at the Uni!!”
“Your original Tourpreneur podcasts got us motivated to make this dream a reality. Current TP podcasts are ensuring we’re successful at it!”
“Love this podcast!! Since I started my tour company, I have been looking for ways to grow and get inspiration from others and Tourpreneur does just that.”
Philippe Hertzberg has never advertised to a traveler. His company, Secret Journeys, designs private access experiences inside landmarks like Notre Dame and the Arc de Triomphe, and grows entirely through travel advisors: a single pitch to Virtuoso’s CEO in 2022 put him in front of 20,000 advisors, and Secret Journeys…
Kevin Durkee owns Culinary Adventure Co., six food tours in Toronto. Eighty percent of his guests are local, 99.9 percent book direct, and in fifteen years he has never run an ad, fought for SEO, or opened a Google Analytics account.
Three pieces of news landed in the same two weeks. Airbnb agreed to take curated supply from TripAdvisor and Viator, Viator posted 2 percent growth after currency, and GetYourGuide reported its first profit after 16 years and roughly a billion dollars spent. Pete Syme reads all three as one verdict:…
Mid-America Productions is the largest independent producer at Carnegie Hall, and for 43 years it has run tours built around one event: getting an amateur choir on that stage.
Mitch Bach and Pete Syme step away from guest interviews this week to talk through three in-person events Tourpreneur is running this fall: two retreats in Porto and Tourpreneur CONNECT in Louisville.
Jeanette Pierce runs City Institute, a Detroit tour and learning-journey company built entirely around a customer most operators ignore: the local. For twenty years, starting when Detroit was headed toward bankruptcy, she has sold custom, private tours to corporations, universities, and community groups instead of tickets to the public.
Kevin Currie is Director of New Scientist Discovery Tours, the travel arm of the 70-year-old science media brand. In 2019, he joined to scale what three journalists had started as a side project, got 20 tours to 86% sold before their first departure, then lost everything to COVID. He’s been…
Jean-Vladimir Deniau founded Elyrea, a French company that builds character-based immersive performances for the tourism market. A professional actor embodies a historical figure and walks a small group through that figure’s neighborhood telling the story of their life. This episode covers why Elyrea sells to the trade first, the capital-light…
Mary Collins runs two tour businesses that share almost nothing on the surface and almost everything underneath. Blue Fern Travel is a DC food tour company she founded in 2014, with a four-restaurant format, a one-for-one donation model, and roughly 50,000 meals routed to a local nonprofit. Far Horizons is…
Adam Guy runs I Know A Guy NYC Tours, a one-person private tour business in New York City he started after quitting a 25-year marketing career during COVID. Last year he ran 252 tours at an 88 percent margin, exceeded his revenue goal by 11 percent, and is currently booked…
