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Tourpreneur

Experiences
2027

In 2027, tour operators meet in person, in small groups, for what each of them needs most. Take your business apart and rebuild it at a Huddle, work alongside your peers at Workweek, or be the traveler again on the Journey.

A Huddle group working in a circle on a lawn, with a whiteboard and mountains behindAn operator pointing and laughing with peers in front of a tiled wallTwo operators leaning in to smell glasses of port at a tasting
A brass band playing under French Quarter balconies as a streetcar passes in New Orleans
Jan
17 to 21
New Orleans, USA

Day Tours Business Strategy Huddle

Day tour operators work out how to grow without losing what makes their tour good, and leave with a clear strategy and a plan of action.

Culinary Track
For tour operators who built their tours around food and drink, including food tours, cooking classes, beverage tastings, chocolate, bakeries and more.
Niche Track
For tour operators who built around a specific subject or audience including ghost, history, heritage, architecture, arts, culture, wellness, and more.
The Palacio de Bellas Artes and Torre Latinoamericana on a wide avenue in central Mexico City
Jan
24 to 28
Mexico City, Mexico

Multiday Sales and Marketing Huddle

Multiday operators with a strong product and good reviews but too few bookings rebuild their sales and marketing, from the story they tell to the guests who come back.

Growing Track
Your trips run, but filling every departure is still a struggle.
Scaling Track
Your departures fill reliably, and you are ready to add dates, trips or team.
A cobblestone street in Brooklyn framed by the Manhattan Bridge
Jul
18 to 22
New York City, USA

New Tour Business Bootcamp

For tour operators within two years of starting who are still building the foundations of the business. Both tracks work on brand identity, what makes your tours different, and pricing, then review everything the business needs so you see what is built and what is missing. You leave with a launch plan.

Day Tours Track
Choose the sales channels bookings come through and build the first systems: booking, payment, guest communication and scheduling.
Multiday Track
Build your website, search and email list, and map the customer journey from enquiry to departure.
A country lane leading to the village of Dunning in Scotland, with rolling hills behind
Sep
26 to 30
Dunning, Scotland

Buying & Selling A Tour Business Huddle

For operators who want to buy, sell or strengthen a tour business. You learn both sides of the deal, from finding and valuing a business to making your own ready to sell.

A cyclist on a sunlit street in the Marrakesh medina with a minaret in the distance
Nov to Dec
29 to 3
Marrakesh, Morocco

Tourpreneur Workweek

The Tourpreneur community spends one week a year together to check in, deepen relationships, learn from one another and get oriented for the year ahead. It is a working week, not a conference, with your own work in the mornings and small workshops in the afternoons.

A desert camp in Agafay at dusk with the Atlas Mountains behind
Dec
3 to 10
Morocco

The Tourpreneur Journey

You spend the year making travel happen for other people. On the Tourpreneur Journey, you are the traveler. Eight days across Morocco, from the Atlantic coast to a desert camp to Marrakesh, given to reflection, connection and inspiration. Someone else handles every detail, the days move slowly, and you spend them with people who understand what it takes to do what you do. You come home remembering what drew you to travel.

$3,299
or $2,999 for PRO members, based on double occupancy. Register with a $499 deposit.
See the details