On this episode of Tourpreneur, Chris Torres talks about how tour operators can successfully leverage user-generated content in their marketing strategies. He discusses how user-generated content can help build credibility, increase conversions, and generate brand ambassadors. Coca-Cola’s successful Share a Coke campaign is used as a case study for the power of user-generated content in advertising.
This episode covers:
- The benefits of user-generated content in Facebook Ads
- The stats behind conversion increases with user-generated content
- How to leverage user-generated content
- How engaging with customers more can lead to greater brand elevation
About Chris Torres
Chris is an industry legend when it comes to understanding digital marketing for tour operators. Author of the extremely popular Lookers Into Bookers, his book has helped thousands of operators reach their audiences through the best marketing advice.