Conference for New Tour Businesses

Are you new to the business of tour operating? Curious about starting a tour business? Need the expert in-person guidance to make progress? Join us for CONNECT:Startup, a conference uniquely focused on starting a new tour business!
  • Marrakesh Spices
  • Group Of Tour Operators At Tourpreneur Connect
  • Tourpreneur Connect Flamenco
  • Marketing Expert At Tourpreneur Connect
  • Travel Agent Speaking At Tourpreneur Connect Event
  • Tour Operator Speaker At Tourpreneur Connect Event
  • Conference Attendee Laughing Tourpreneur Connect
  • Arches Detail Tourpreneur Connect

An immersive event tailored to early stage Tourpreneurs.

Join us for curated topics and experts focused on helping you start your tour business.

  • Effective Tour Design

  • Finding Your Target Market

  • Digital Marketing Strategies

  • Choosing Your Booking Software

  • Storytelling

  • Building Partnerships

  • How to Sell Tours

  • Working with OTAs

  • Building your website

Why attend?

Make Powerful Friendships and Partnerships

CONNECT is all about forging partnerships with fellow operators and travel technology partners who can transform your tour business.

Learn everything you need to know.

CONNECT events bring in world class speakers who know our industry, and leave plenty of time for networking.

An immersive venue and experiences

Forget the hotel ballroom, our events take place in immersive environments, and include complementary tour experiences throughout the event.

Don't take our word for it.

Tourpreneur CONNECT was pure magic! Nothing short of a whirlwind adventure into the world of multi-day tour operations. But here’s the real deal: it wasn’t just about the learning (though that was top-notch) The biggest treasure? The incredible folks I met and the partnerships we brewed. Here’s to new friendships, groundbreaking collaborations, and many more escapades!

Luksa Malohodzic
Rewind Dubrovnik

The connect event was an incredible opportunity to build relationships with new and thoughtful tour operators around the world. We’ve already been able to work with a few of to arrange some incredible experiences for our travelers and are looking forward to continuing to grow the partnerships we formed.

Adam White
Atlas Workshops

Thank you all for making the Tourpreneur conference a highlight of my professional life.

The seamless execution of the events, the thoughtfully curated sessions, and the warm hospitality made the entire experience exceptional.

The connections made and lessons learned will undoubtedly shape the way forward in my own journey within the travel industry.

Khadka Kumari Chhetri
Himalayan Planet

In terms of time and money, Seville has been one of the best INVESTMENTS I have made.

Larry Coady
Anam Croí Tours

CONNECT gave me countless insights, conversations and people I’ve met that will continue to help me and my business as I go through notes and digest everything.

Alex Vizcaino
Authentic Mexico

The CONNECT event had all the essential ingredients of the Tourpreneur community:  knowledge, energy, warmth, camaraderie, business connections and a sense of belongingness.

Manish Sinha 

Event Details

Our venue is the legendary Second City improv comedy theater in Lincoln Park. Second City started in 1959 as a small comedy cabaret, and over the years they’ve given starts to the careers of some of the most famous comedians we know: Bill Murray, John Candy, Tina Fey, Amy Poehler, and Stephen Colbert. The surrounding neighborhood is filled with restaurants and shops.

Venue Location (Google Maps)

There are tons of hotels within walking distance of Second City to fit any budget (for example, Hotel Lincoln & The Hotel Sonó).

If you prefer to stay downtown in the Chicago Loop, we have a limited number of room blocks available at the Aloft Chicago Mag Mile (a 10 minute taxi, or 40 minute walk from the venue).  You can book using this link, or call +1 (888) 236-2427 and tell them you’re booking as part of the Tourpreneur room block.  Cut off to book is July 5 (or until rooms run out).

If you’d like someone else to book your accommodations for you, we like to work with Nancy at Cartology Travel: [email protected].

We’ll be arranging local tours to enjoy before and after the event.  Stay tuned for more details!

Second City Chicago

The historical Second City began in 1959 as a small comedy cabaret and have grown to become the first name in improv and comedy.


Pre-Day — Friday, July 26

Chicago Tour & Welcome Party

If you're arriving early from out of town, join us Friday afternoon for a tour experience introducing you to Chicago.

Then join us at 7pm for a kickoff Welcome Party

Day 1 — Saturday, July 27

CONNECT Main Event Day

9am Doors open
10am-5pm CONNECT Main Event: expert talks, vendor booths, and breakout sessions all day.

Day 2 — Sunday, July 28

Small Group Meetings + Activities

We'll meet in small groups in the morning  for "Breakfast Breakouts", going further in depth in small groups on topics of your choice.

In the afternoon enjoy more tours & activities with our local partners.  You can ask them questions and see their businesses in action. 

Thank you to our local partners

Registration opens later 2024

Register soon...

The event cost is $299; early bird pricing is currently at $199.

Group Toasting Tourpreneur Connect


There are ample accommodation options within walking distance of Second City that can fit any budget.

Additionally, we have a limited number of room blocks available at the Aloft Chicago Mag Mile (a 10 minute taxi, or 40 minute walk from the venue).  You can book using this link, or call +1 (888) 236-2427 and tell them you’re booking as part of the Tourpreneur room block.

Booking Terms & Conditions

Acceptance of Terms: By purchasing a ticket through this website, you agree to be bound by these Terms and Conditions. Please read these carefully.

Ticket Purchases: Tickets purchased are for personal use and cannot be exchanged, refunded, or returned unless the event is cancelled or rescheduled. Tickets CAN be transferred to another person.

Pricing: All prices are in USD. We reserve the right to change prices at any time.

Payment: Payment for tickets is to be made upfront and in full at the time of purchase.

Availability: Ticket availability is not guaranteed. Tickets are sold on a first-come, first-served basis.

Event Cancellation: If the event is cancelled, we will offer a full refund of the ticket price. Any additional costs incurred related to the event are not refundable.

Rescheduling: If the event is rescheduled, your tickets will be valid for the rescheduled date.

Personal Data: We collect personal data during the ticket purchase process for transaction purposes, and in compliance with our Privacy Policy.

Age Restrictions: Buyers must be at least 18 years old to purchase tickets.

Limitation of Liability: In no event shall we be liable for any direct, indirect, incidental, consequential, or special damages arising out of or in connection with your access to, or use of this website.

Force Majeure: We will not be held responsible for any failure to perform any obligation under these terms if such failure is caused by the occurrence of any unforeseen event beyond our reasonable control including without limitation, Internet outages, fire, flood, war, acts of God, or governmental authority.

Changes to Terms: We reserve the right to change these Terms at any time without prior notice.

Maybe! CONNECT events are laser-focused on helping tour operators and connecting you to your peers. This event focuses on new businesses, or those interested in starting up a tour business.

At a minimum, plan to arrive on Friday, July 26th in time for the welcome party at 7pm. Then, leave in the afternoon of Sunday, July 28.