On this episode James Wallman, founder of the World Experience Organization, is here to discuss the importance of designing experiences in the travel industry. He emphasizes the significance of creating structure and the challenges in designing trips. Wallman also talks about the shift from materialism to experientialism, which people now prefer experiences over material goods for happiness. He shares his vision of how the travel industry can cater to this shift in needs and transform the quality of life in the 21st century.
“The best trips are not necessarily the ones where the sun shines, they’re the ones where you come back with that story.” -James Wallman
This episode covers:
- The importance of structure in experience design
- Transformational experiences
- Evolutionary psychology and what makes people happy
- Experience design, loyalty, and sustainability in travel
About James Wallman
James Wallman is an expert in experience design, recognizing the challenge of transforming a person’s mindset. He understands that while you can create a structured experience, ultimately the person’s interaction and interpretation is what elevates the experience. With a deep knowledge of the economy of selling, Wallman knows that experiences are a very different beast to traditional consumer products, their success dependent on the individual involved. He believes experiences are co-created, with the person adding their own unique value to the encounter.