Category: Storytelling

July 7, 2026

Jeanette Pierce runs City Institute, a Detroit tour and learning-journey company built entirely around a customer most operators ignore: the…

June 12, 2026

Chris Torres, Tourism Marketing Agency, opens with a truth most tour operators feel but rarely state: your descriptions answer the…

June 4, 2026

Kyle Campbell has spent 25 years designing multi-day tours through the UK and Europe. At the end of every trip,…

May 26, 2026

Jean-Vladimir Deniau founded Elyrea, a French company that builds character-based immersive performances for the tourism market. A professional actor embodies…

May 19, 2026

Mary Collins runs two tour businesses that share almost nothing on the surface and almost everything underneath. Blue Fern Travel…

May 4, 2026

Adam Guy runs I Know A Guy NYC Tours, a one-person private tour business in New York City he started…

March 31, 2026

Most tour operators know they should stand out. Very few are willing to say something specific enough to actually do…

March 17, 2026

When AI bots can generate endless facts and flawless narrative, what's left for human tour guides? Mitch sits down with…

September 28, 2023

Mitch Bach begins Tourpreneur's IMPACT series with an interview with Kat Brogan of Mercat Tours in Edinburgh, Scotland, whose mission…

June 15, 2023

On this episode James Wallman, founder of the World Experience Organization, is here to discuss the importance of designing experiences…