Over the past several months, Tourpreneur has been working with the travel team at Google to help tour operators better understand how to best use Google’s specific ‘Things to do’ program for tour operators.
‘Things to do’ allows you to connect your tour inventory to your Business Profile, as well as new areas of Google Search, Maps, and Ads. In each case, your individual tours can be listed in new locations across Google, with direct links back to your website! It’s a powerful opportunity for more direct bookings and greater exposure.
To learn how to use this program, simply take our free, easy course. Reading and watching the material should only take an hour or two, and loading your tours directly on your Business Profile takes only a few minutes!