Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.
Jean-Vladimir Deniau founded Elyrea, a French company that builds character-based immersive performances for the tourism market. A professional actor embodies a historical figure and walks a small group through that figure’s neighborhood telling the story of their life. This episode covers why Elyrea sells to the trade first, the capital-light…
Emma Lourenco of CausalFunnel and Pete Syme break down why tour operator websites lose bookings they should win, and what to test first.
A guest fell on a chartered riverboat and the operator’s insurer walked away. Travel lawyer Jeff Ment on the contract clauses that decide who pays when a trip goes wrong.
Pixel, chat widget, photo, and ADA lawsuits are hitting tour operator websites. Travel lawyer Jeff Ment on the four checks that keep an operator off the target list.
Mary Collins runs two tour businesses that share almost nothing on the surface and almost everything underneath. Blue Fern Travel is a DC food tour company she founded in 2014, with a four-restaurant format, a one-for-one donation model, and roughly 50,000 meals routed to a local nonprofit. Far Horizons is…
Most operators stall on audience research because they assume the work cannot start until they have their own customer history. They wait. The data exists. It is just not in your CRM.
Most operators assume that when their guests buy travel insurance, the policy provides some cover for the operator too. That assumption is wrong, and acting on it leaves real exposure on the table.
Dan Flores, Head of Tourism at Satisfi Labs, walks tour operators through what it takes to treat each AI agent like a team member with defined OKRs, an owner, and measurable outputs. He covers build versus buy, vendor red flags, agent pricing, and a starter exercise for operators new to…
Vitaliy Levit killed Gondola’s six-figure SEO services line last year because he could no longer promise it would work. That is the strongest signal in the room about how completely AI has rewritten search for tour operators. Vitaliy joins Aubrie for an exclusive preview of five months of research into…
Adam Guy runs I Know A Guy NYC Tours, a one-person private tour business in New York City he started after quitting a 25-year marketing career during COVID. Last year he ran 252 tours at an 88 percent margin, exceeded his revenue goal by 11 percent, and is currently booked…
