Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.
Gross margin tells you what a tour earned minus its direct costs. It doesn’t tell you how much of your team’s time it consumed. Indrek Peenmaa spent over a year building a framework to close that gap.
Kyle Campbell has spent 25 years designing multi-day tours through the UK and Europe. At the end of every trip, she asks: what left an impression on you, and why? The answers almost never name a place.
Eliav Cohen, founder of Seattle Ballooning, built a fully functional branded invoice system for a tour operator live in 20 minutes using Claude. Here are the tactics, tools, and decision logic he uses every week in his own business.
Jean-Vladimir Deniau founded Elyrea, a French company that builds character-based immersive performances for the tourism market. A professional actor embodies a historical figure and walks a small group through that figure’s neighborhood telling the story of their life. This episode covers why Elyrea sells to the trade first, the capital-light…
Emma Lourenco of CausalFunnel and Pete Syme break down why tour operator websites lose bookings they should win, and what to test first.
A guest fell on a chartered riverboat and the operator’s insurer walked away. Travel lawyer Jeff Ment on the contract clauses that decide who pays when a trip goes wrong.
Pixel, chat widget, photo, and ADA lawsuits are hitting tour operator websites. Travel lawyer Jeff Ment on the four checks that keep an operator off the target list.
Mary Collins runs two tour businesses that share almost nothing on the surface and almost everything underneath. Blue Fern Travel is a DC food tour company she founded in 2014, with a four-restaurant format, a one-for-one donation model, and roughly 50,000 meals routed to a local nonprofit. Far Horizons is…
Most operators stall on audience research because they assume the work cannot start until they have their own customer history. They wait. The data exists. It is just not in your CRM.
Most operators assume that when their guests buy travel insurance, the policy provides some cover for the operator too. That assumption is wrong, and acting on it leaves real exposure on the table.
