This is where your story begins — a short and engaging paragraph that draws readers in and makes them want to explore more.
Overview Summary Mitch Bach talks with Xose and Simon from Boldest, plus operator Sergio Martin of TA Scotland, about replacing static website content with interactive maps to stand out on price-driven comparison sites and close more bookings. The session includes real before-and-after metrics from an operator running 6 million in…
Overview Summary Mitch Bach talks with Josh Halpern and Ben Sann from TourOptima about how to stop treating operations as a cost center and start using it to drive revenue. The session covers specific tactics for upselling, cross-selling, protecting reviews, retaining revenue through disruptions, and communicating with guests across the…
Overview Summary Peter Syme talks with Martin Rosenberg from OverseasInfo.tv about why most tour operators still are not using video and what that gap is costing them in direct bookings. The session covers specific video types every operator should be producing, from homepage explainers and guide introductions to FAQ clips…
If your “self-guided tour” is basically Wikipedia read by a robot, you are not building a product. You are building noise. Mitch Bach sits down with Iain Manley, founder of VoiceMap, to answer the question operators keep asking. If you publish a self-guided audio tour, does it steal bookings from…
Today’s travelers expect instant answers, but most tour operators are still juggling overflowing inboxes, last-minute questions, and communication breakdowns that surface at the worst moments. Tour operators spend months designing experiences, training guides, and building websites. Then they lose bookings because a guest couldn’t get an answer about weight requirements…
Your Travelers Delete PDFs. They Keep Apps That Hold Their Memories. Most tour operators run their guest communication the same way: a PDF itinerary attached to an email, a WhatsApp group spun up a few weeks before departure, and hope that nothing critical gets buried in the scroll. It works…
Al Check, co-founder of Odyssey Multiday Software, joins Peter Syme to dissect what actually goes wrong behind the scenes: the 50-page PDFs nobody reads on their phone, the rooming list confirmations that get missed (and cost you money), and the staff member who quits and takes all the spreadsheet knowledge…
Your website is getting overlooked by AI. When someone asks ChatGPT or Google’s AI Overview for tour recommendations, they’re getting instant answers pulled from structured, readable content. If your site isn’t set up for that, you’re invisible. This webinar addresses the gap between how tour operators built websites in the…
Reviews aren’t just about star ratings. They’re your most underutilized marketing asset. In this session, Colin Stone from Reviewflowz breaks down why not all review platforms are equal, how to train your team to collect reviews without feeling awkward, and what to actually do with reviews once you have them.…
This conversation with Jeff Gayduk, publisher of Premier Travel Media, reveals an industry at a transformative inflection point where specialized group travel is experiencing unprecedented growth despite predictions of its demise. Speaking from his unique vantage point overseeing multiple travel industry verticals, Gayduk identifies 2026 as a watershed year driven…
