Multi-Day Podcast: Selling the Experience & Crafting a Clear Customer Journey

On this episode of the Multi-Day Podcast with Russel Astle-Coates, we explore the importance of clear and prominent information on tour operators’ websites. We discuss the placement of information, the use of testimonials, and the integration of chatbots to answer inquiries. Plus, we hear from Tourism Tiger about the value of building credibility with customers and maintaining a strong website.

Multi-Day Podcast: ROI, Safety, and Experience

On this episode of the Multi-Day Podcast, Mat talks to Eliav Cohen about the luxury hot air balloon industry. They discuss the costs that go into operating a balloon business, the importance of safety measures, and the benefits of curation and automation in marketing. They also explore how experiences can be expanded through cross-selling and building relationships in unexpected ways, such as hot air ballooning with CEOs.