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The Tourpreneur Blog

all the resources you could ask for.

Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.

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  • Why Self-Guided Tours Make Your Business Stronger

    If your “self-guided tour” is basically Wikipedia read by a robot, you are not building a product. You are building noise. Mitch Bach sits down with Iain Manley, founder of VoiceMap, to answer the question operators keep asking. If you publish a self-guided audio tour, does it steal bookings from…

  • Customer Expectations vs Reality: Using AI to Close the Gap

    Today’s travelers expect instant answers, but most tour operators are still juggling overflowing inboxes, last-minute questions, and communication breakdowns that surface at the worst moments. Tour operators spend months designing experiences, training guides, and building websites. Then they lose bookings because a guest couldn’t get an answer about weight requirements…

  • Why Tour Operators Are Ditching WhatsApp for Branded Mobile Apps

    Your Travelers Delete PDFs. They Keep Apps That Hold Their Memories. Most tour operators run their guest communication the same way: a PDF itinerary attached to an email, a WhatsApp group spun up a few weeks before departure, and hope that nothing critical gets buried in the scroll. It works…

  • Designing Smarter Operations for Multi-Day Tours

    Al Check, co-founder of Odyssey Multiday Software, joins Peter Syme to dissect what actually goes wrong behind the scenes: the 50-page PDFs nobody reads on their phone, the rooming list confirmations that get missed (and cost you money), and the staff member who quits and takes all the spreadsheet knowledge…

  • Ep: 310 – WeRoad: Building a Tour Operator Where Technology Enables Human Connection

    Pete Syme interviews Andrea Lamparini from WeRoad, a hybrid tech company and tour operator that’s rewriting the rules of group travel for millennials and Gen Z. The conversation reveals how WeRoad has achieved exceptional growth by building a community-first model where strangers become friends through small group experiences, using travel…

  • Ep: 309 – Growing Without Scaling: Christy Hunter’s Strategy for Building Photo Walk

    Christy Hunter started Photo Walk Nashville seven years ago after discovering Airbnb Experiences, combining her photography skills with local knowledge to create tours that capture memories for travelers. What began as open photo shoots quickly evolved as she learned to segment products for different customer types—bachelorette parties, couples, solo travelers,…

  • Maintaining a High-Quality Website in an AI-Driven Landscape

    Your website is getting overlooked by AI. When someone asks ChatGPT or Google’s AI Overview for tour recommendations, they’re getting instant answers pulled from structured, readable content. If your site isn’t set up for that, you’re invisible. This webinar addresses the gap between how tour operators built websites in the…