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Self Guided Tours for Tour Operators- How Does the Questo Self-Guided App Benefit Tour Operators?

Intrigued by Self Guided Tours for Tour Operators? Listen in to a conversation between Questo and a Tour Operator who is shopping around for a self-guided tour app.

Much has been written about self-guided tours for tour operators. Is it buzz? Is it hype? Are tour operators making serious revenue out of this or is self-guided yet another shiny object to tempt tour operators away from working on tour business fundamentals?

I’m intrigued and I’m not ashamed to say this is a part of our industry that I don’t really know much about. I experienced a self-guided tour, an audio tour several years ago in London and thoroughly enjoyed it. But I recognize that since 2018, a lot has changed with technology. And a lot of the functionality has advanced somewhat since then.

So it’s in that spirit that I’ve invited onto. today’s show Alex Govoreanu the co-founder and CEO at Questo to discuss self guided tours for Tour Operators. His company offers self-guided city exploration games for travelers and locals. Questo has just raised one and a half million dollars in series A fundraising.

However, I didn’t just want to have a chat with Alex about self-guided tours for tour operators. When I’m interviewing a guest for the show, I want to know what’s in it for you, the tour operator. . So I invited onto the show, a gentleman I affectionately call Mr. Episode 8. Alan Rust!

Alan Rust is the Chief Experience Officer at America Tour Company. Alan is shopping around for a partner with self-guided technology for tours. 

So I thought, you know what, let’s host a genuine, authentic conversation on the podcast. So in today’s show, we can all learn a little bit more about what Questo offers, how Alex sees the world of self-guided tours and what questions does Alan, the tour operator has when he is looking for a partner in which to sell self-guided apps.

And how does he feel Questo stacks up? Alan has spoken to quite a few self-guided providers out there, we will publish a follow up episode with Alan in a few weeks time to hear how he is getting on.


“If I went to the movies, I would have just watched the screen for two hours and it would have been a passive experience. 

If I’m in the city, I have to solve something with my wife, with my friends, then it’s an engaging experience. We learn from it.”

Alex Govoreanu Questo


This week on Tourpreneur, the Tour Operator Podcast:

  • How Alex created something for fun but also intuitive for every travel adventurer
  • Why local tour operators should partner with Questo.
  • Why older people are the most prominent ambassadors for the Questo app
  • How the Questo app is used by teachers and workforce team building activities alike
  • Why Questo is a robust travel option for groups in the time of COVID 19
  • Why Alex does not believe in virtual city tours
  • How to pitch your city to be added to the Questo menu

This weeks episode of the Tourpreneur Podcast is sponsored by Checkfront


More about today’s guest, Alex Govoreanu?

Questo is the leading platform for city exploration games where you solve clues and get a little education as you explore. Hunt for Jack the Ripper in London or partner up with Einstein to explore his hometown of Zurich by taking part in interactive quests to discover new places and learn amazing stories.

Alex Govoreanu is the Founder and CEO of Questo who started life with a love for Lego city building and names the Atlas as his favorite book growing up. 

With a mix of imagination and wanderlust, Alex has created an app where we can travel through time and around the world on adventures tailored to any theme you like, whether that is history, cinema, your favorite novel, or famous artist. Questo is now present in over 100 cities worldwide.