Questions to Ask Your Connectivity Partner

Some of these questions may not apply if you’re not interested in using a certain feature (e.g. paid ‘Things to do’ ads).

• Are you fully integrated with Google ‘Things to do’ for attraction and/or tour operator direct bookings?
• Can I participate in ‘Things to do’ paid Ads through you?
• Do you provide support in setting up and running my ad campaigns, or do I need to work with a marketing agency partner in addition?
• Are you able to refer me to a marketing agency partner?
• Are you able to include ratings, reviews, images, and related locations in my Google ‘Things to do’ listing to maximize my chance of increased exposure and referrals on Google?
• Do you charge for listing my tours on Google ‘Things to do’?
• How many Points of Interest can I add to each tour?
• Can you publish my products in multiple languages?
• Do you monitor my listings for alerts and problems?
• What page do you link to—my website’s booking page, or the booking software’s page?
• What kind of reporting do you offer, such as the number of referrals I receive from the program?
• Do you offer technical support related to ‘Things to do’ listings? If so, how is that support provided?