Ep. 247 — How to get more corporate bookings for your tour business (w/ Joe Martin)

Mitch Bach sits down with Joe Martin to discuss corporate bookings. Joe pivoted his marketing agency to focus on getting tour operators more corporate bookings, to reduce your dependence on tourists. Tourist come and go, often only book you once, and are dependent on the changing global tourism markets. Producing private, corporate team building experiences can be a source of recurring, stable, profitable revenue for your business. This episode is jam-packed with helpful tips on website optimization, how to connect with and market to the corporate audience, and so much more. We learn why he thinks you should think of yourself as an “experience coordinator”, and he shares the 1 website tweak to potentially increase your bookings up to 25%!

In this episode:

[00:01:33] Joe talks about his path from self-taught web developer turned marketing expert.

[00:04:19] Website optimization: Joe tested button options, “buy tickets” or “book now”. “See dates” increased bookings by 25%.

[00:09:59] Why you should shit to focusing on the corporate market.

[00:13:52] High-converting websites resemble salespeople, not stores. They strategically present solutions rather than giving away too much information.

[00:19:02] Finding a one-stop shop for selling.

[00:22:20] Identify target corporate guests, focus on empathy.

[00:25:00] Tagging, automation, and customization lead to powerful marketing.

[00:32:30] Limiting tour company’s capabilities, focus on current offerings. Create corporate tour page, then explore automation. Potential for additional products in the future.

[00:36:05] Dial back on passive tours, be interactive.

[00:38:44] Connection triangle: guide, group, place, interactivity.

[00:41:34] The “Pitch Anything” book can help with messaging to your customers.