News, Learning & Community for the Experiences Industry.

Tourpreneur helps tour operators flatten the learning curve and increase profits in a supportive community.

Welcome to the Tourpreneur!

Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool—working harder, not smarter.

The Tourpreneur community offers peer and expert support in all the areas you need to grow your travel business.

Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!

-Mitch, Chris and Peter

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Join us in Seville for TourpreneurCONNECT!

We’re hosting our first larger event for experience creators that lead multi-day trips. Join us in November!

We offer unbeatable resources for experience creators.


175+ Countries

The Tourpreneur podcast shares real-world tips and stories. 300,000+ downloads across 250+ episodes.


7,000+ Operators

The Tourpreneur Facebook group is the online gathering place for tour operators. Each day you get actionable advice and answers to your questions from fellow operators and experts. No sales pitches.


15,000+ Readers

Subscribe and join thousands of readers of the Tourpreneur Weekly Digest, giving you actionable learning, and industry news, and the thoughts of the Tourpreneur leaders.


Global Meetups & Retreats

Shindigs are small in-person meetups designed to connect you with your fellow regional operators, to learn from and support each other.

TP+ membership takes your business to the next level.

While we offer an incredible amount of free, actionable help for tour businesses, our TP+ membership package is an unbelievable amount of additional resources and community offerings that will truly transform how you run your business.

From The Blog

Ruth Franklin

Multi-Day Podcast: The Ultimate Sales Machine

237 - Justa SQ

[Women] Travel Entrepreneurs: Moving Past Uncertainty to Build a Strong Business


How the Concept of “Play” Can Improve Your Tours

On this episode of Tourpreneur, we explore the power of play in the tourism industry. Samantha Hardcastle (The Storied Experience), emphasizes that incorporating elements of play into tour experiences can create a more engaging and memorable experience for participants. We discuss the different modes of play and how they are connected to individuals' childhood behaviors and hobbies. We also delve into the neuroscience of play and its importance in facilitating continuous learning.

Using Brain Science to Craft Immersive Tours (Episode 235)

This episode with Paul Zak will discuss immersive storytelling and how to pair that with staging, and surprise to craft memorable experiences.

How will AI Impact Tourism & Operators? (Episode 234)

Looking to stay ahead of the curve with the latest in travel technology? This episode talks about booking tools, digitized experiences, taking risk, and more.

Automations & Guest Experience: A Travel Technology Panel Discussion

The Tourpreneur Team sits down with Ryan O'Grady of Fotaflo, and Henry Bishop of the Tomis marketing agency to talk all things travel tech and automations.

Tipping, Tiktok and Evolving Your Business


Multiday Technology Insights


Booking Software Insights: A Panel Discussion



Blogging for Tour Operators

Blogger and Tour Operator Jessie Festa of Jessie on a journey shares how to create a blog on your website that helps you sell more tours!

Buying & Selling a Tour Business

Trish Higgins of Chenmark guides you through what to consider when selling your tour business, and questions to ask when buying one.

AI Tools for Tour Operators

The pace of AI tool developments since the release of chatGPT has been dizzying; we are developing a course structure that allows us to continuously update the resources as new developments continue daily.

DIY Google Ads for Tour Operators

Learn from the master how to create, optimize and track your paid ad campaigns on Google.

How to Build a Tour Business Website

Follow this step-by-step guide and you’ll have an optimized, well-designed tour business website!

Pricing Strategy for Tour Operators

Zeb Smith of Zebulon guides you through his thinking for pricing strategy for tour operators.

Email Marketing Strategy

Mitch guides you through the basics of a sound email marketing strategy, applicable to both day and multi-day operators.
Tour Operator Copywriting for Tour Businesses

Copywriting That Converts

8 videos, 1 PDF. From website to tour page to email newsletters, Dorene covers the best tips and practices for mastering copywriting for your tour business.

Tour Design Hacks

Using principles gleaned from psychology and design theory, Mitch guides you through 7 easy ways to refine your tour to make the most impact with your guests, delighting them and increasing your reviews and tips.

Upcoming Retreats

Oct 13-16, 2023

Scotland Tour Business Retreat

Upcoming Meetups

January 24, 2023

Austin, TX Meetup

Join Tourpreneur PLUS for unparalleled support.

We offer hundreds of hours of podcast episodes and hundreds of articles and an in-depth newsletter every week, plus a thriving Facebook community of thousands. At zero cost to you.

But that’s just the beginning.

When you’re ready, we think our Tourpreneur+ membership is the easiest, lowest-cost way to truly transform how you run your business, and increase your profits.