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Kill the curve.

We flatten the learning curve for tour operators, increasing your business’s profits.

Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits.

At Tourpreneur, our mission is to make sure every tour operator who is a member of our Facebook group or a listener to the podcast achieves one thing: grow your profit margins while delivering exceptional experiences.

As Shane Whaley moves on, and Tourpreneur assumes new leadership, one thing will never change: we will continue to grow the community by producing the valued content you all love.

Watch this preview video of what we have in store for you.

-Chris Torres, Peter Syme, and Mitch Bach

Podcast

181+ Episodes

The Tourpreneur podcast founded by Shane Whaley has been downloaded over 250,000 times in 175+ countries.

Community

4,000+ Members

The Tourpreneur Facebook group is the online gathering place for tour operators. Each day you get actionable advice and answers to your questions from fellow operators and experts. No sales pitches.

Newsletter

11,000+ Readers

Subscribe and join thousands of readers of the Tourpreneur Weekly Digest, giving you actionable learning, and industry news, and the thoughts of the Tourpreneur leaders.

The Latest from the Vault

The Experience Economy in Tours and Activities with Joe Pine
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The Experience Economy in Tours and Activities with Joe Pine

Author Joe Pine discusses The Experience Economy and how this can help deliver transformational experiences in tours and activities.
Introducing the new look Tourpreneur and the launch of Tourpreneur+
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Introducing the New Look Tourpreneur and the Launch of Tourpreneur+

We are also announcing a whole host of additional benefits and features that anyone in our community can benefit from.
New Ownership Announced at Tourpreneur
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New Ownership Announced at Tourpreneur

After three years, Tourpreneur’s Shane Whaley announces why he is leaving the show and revealed why he is thrilled to hand over the reins of the podcast
How Shifting Your Focus From ‘Educator’ to ‘Entertainer’ Can Impact the Tour Experience
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How Shifting Your Focus From ‘Educator’ to ‘Entertainer’ Can Impact the Tour Experience

Today, Sita Sargeant joins Nikki Padilla Rivera to share some of the major changes that are currently happening at She Shapes History.
How TourOpp Helps Gray Line San Francisco to Increase Sales and Reviews
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How TourOpp Helps Gray Line San Francisco to Increase Sales and Reviews

In this episode we throw the spotlight on TourOpp in a brand new series where we learn more about tech, tools and apps for tour operators.
How To Staff Up Your Tour Business
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How To Staff Up Your Tour Business

Today, we share tips and advice on staffing up your tour business and explain how to identify the right time to add employees to your tour company.
The Story Behind Taste of SLO Walking Food Tour
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The Story Behind Taste of SLO Walking Food Tour

Angee underscores the value of a working relationship with bar and restaurant staff and highlights the importance of keeping your tours fresh.
How Liselot Started a Beer and Brewery Tour Business, the Story Behind BeerSecret
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How Liselot Started a Beer and Brewery Tour Business, the Story Behind BeerSecret

Liselot Caura reveals how she took her brewery tour business  from a side hustle to a full-time business and outlines some of the challenges she faced.
Lessons Learned Starting a Tour Business in Paris During A Pandemic with Txango Tours
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Lessons Learned Starting a Tour Business in Paris During A Pandemic with Txango Tours

Simon Burke joins Nikki Padilla Rivera today to discuss starting a tour business, in fact, a sidecar motorcycle tour company during the pandemic.

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The Podcast

175+ episodes. Nearly 1 million downloads. Subscribe to Tourpreneur now. Stories of fellow business owners + actionable takeaways to grow your business.

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The Vault

Blog posts. Podcast episodes. Explore our trove of content that helps you grow.