We are where the world's tour & Activity Providers gather.

Tourpreneur is a global community and learning hub for tour and activity operators. We run a free Facebook group for operators, the Tourpreneur Podcast, two weekly newsletters and The Tour Directory. In person, we host small-group Huddles, Workweek, The Tourpreneur Journey and the TourpreneurCONNECT conference. For hands-on support, the PRO Circle adds weekly group coaching, a personalized business audit, the industry’s largest searchable content library, and Trippy, our 24/7 AI tour business coach.

A tour operator designs and runs experiences for travelers, from a two-hour food tour or walking tour to a ten-day trip across several countries. In our community that includes day tour and activity providers, multi-day operators, guides who have started their own businesses, DMCs, and people building their first tour on the side. If you create experiences for travelers, you’re one of us.

Absolutely. Plenty of our members found us before they ran their first tour. Start with the free Facebook group and the podcast to learn from operators who have been there. When you’re ready for structured help, PRO gives you a personalized business audit and weekly coaching, and our New Tour Business Bootcamp Huddle is built for operators in their first two years.

Use the form on our Contact page, or email aubrie@tourpreneur.com. We’re a small team of tour operators ourselves, and we read every message.

Tourpreneur is for the people who own and run tour and activity businesses: walking and food tour operators, multi-day and adventure trip companies, guides who have gone out on their own, attraction and experience providers, and DMCs. It is also a home for the travel technology and service companies that work with them. Whether you are planning your first tour or have been operating for decades, you’ll find peers at your stage.

Both. Our community includes day tour and activity providers, multi-day and adventure operators, and many businesses that run both. Our coaching, content and events are designed to balance the needs of each, and some programs, like our Huddles, are built specifically for one type of business so everyone in the room shares the same challenges.

Start with the free Tourpreneur Facebook group, where tens of thousands of tour and activity operators ask questions and share advice every day. You can also listen to the Tourpreneur Podcast, subscribe to our weekly newsletters, and list your business on The Tour Directory, all at no cost.

PRO is our paid membership for operators who want hands-on support. It includes weekly live group coaching calls with our coaching team and fellow operators, a personalized business audit with a recommended plan of what to work on next, the industry’s largest searchable library of courses, videos and expert sessions, and Trippy, our 24/7 AI tour business coach. PRO members also get member pricing on our in-person programs.

Trippy is Tourpreneur’s AI tour business coach, available to PRO members around the clock. It has been trained on more than a thousand hours of Tourpreneur coaching calls, expert sessions and podcast episodes, so when you ask a question it answers with advice from proven operators and experts and points you to the exact resources to go deeper.

A Huddle is a small-group, five-day working retreat for tour business owners. A handful of operators who run the same kind of business spend the week with experienced coaches taking their businesses apart, finding what is holding them back, exploring what else they could be, and rebuilding with a concrete plan. Each operator spends time in the hot seat, and the group stays accountable to each other afterward.

Workweek is Tourpreneur’s alternative to a conference. Once a year the community spends a week together in one place: mornings in a shared coworking space so you can keep your own business running, afternoons in small hands-on workshops built around the problems attendees bring, and evenings together. The goal is real progress on your business and real relationships with operators who understand the work.

The Journey is a small-group trip just for tour and experience business owners. You spend the year making travel happen for other people; on the Journey, you are the traveler. Someone else handles every detail, so you can leave the laptop behind and focus on reflection, connection and inspiration alongside people who know your life from the inside.

TourpreneurCONNECT is our in-person conference for tour and activity operators. Instead of keynotes and sessions you sit through, it is built around conversations: round tables on the topics operators ask for most, where you talk directly with peers, experts and technology partners about the problems you are working on.

The Tourpreneur Podcast shares stories and practical business lessons from tour and activity operators and industry experts. Episodes cover marketing, pricing, distribution and OTAs, hiring and training guides, guest experience, technology and AI, and what it takes to build a tour business you actually want to run.

We publish two free weekly newsletters. TP Weekly rounds up the best of the community, including hot topics from the Facebook group, new podcast episodes and practical business insights. TourTech Weekly covers the technology companies and tools changing how tours are sold and run.

The Tour Directory is Tourpreneur’s free, open directory of tour operators, DMCs, guides, tour leaders and the technology and service companies that support them. Operators can list their business to be found by partners and travelers, and anyone can use it to find suppliers, collaborators and solutions at thetourdirectory.com.

Tourpreneur is built by tour operators, for tour operators. Every member of our team has run or still runs a tour business, from day tours and food tours to multi-day trips and adventure travel. Our team includes Peter Syme, Mitch Bach, Aubrie Campbell Canfield and Kyle Campbell. Meet everyone on our About page.

Yes. Marketing and sales come up more than any other topic in our community. Through the Facebook group, PRO coaching calls, expert sessions and Huddles, operators work on their websites, search and AI visibility, reviews, OTA and direct booking strategy, partnerships with hotels and travel advisors, and turning past guests into repeat bookings and referrals.

Absolutely. Pricing and knowing your numbers are core to everything we teach. Members work on value-based pricing, margins, cash flow and deposits, costing their tours, and deciding which products to grow or retire. Many operators tell us a single pricing conversation paid for their membership many times over.

Companies that serve tour operators can join our Preferred Partner program to build trust and visibility with our audience of operators. Partners take part in the Facebook group, appear in our newsletters, host Tourpreneur Talks webinars, exhibit at our virtual trade shows and get a premium listing on The Tour Directory. Learn more on our Partners page.

We love featuring operators and experts with real stories and practical lessons to share. Use the Become a Guest link on our Podcast page to tell us about yourself and the story you’d like to share.

Our free Facebook group is where most daily conversations happen. PRO members and event attendees also gather on the Tourpreneur community platform at community.tourpreneur.com, which hosts our coaching calls, event calendar, course library and member discussions.