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News, Learning & Community for the Experiences Industry.

Tourpreneur helps tour operators flatten the learning curve and increase profits in a supportive community.

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Welcome to the Tourpreneur!

Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool—working harder, not smarter.

The Tourpreneur community offers peer and expert support in all the areas you need to grow your travel business.

Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!

-Mitch, Chris and Peter

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Unbeatable resources.

Podcast

175+ Countries

The Tourpreneur podcast founded by Shane Whaley has been downloaded over 250,000 times across 200+ episodes.

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Community

6,000+ Operators

The Tourpreneur Facebook group is the online gathering place for tour operators. Each day you get actionable advice and answers to your questions from fellow operators and experts. No sales pitches.

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Newsletter

15,000+ Readers

Subscribe and join thousands of readers of the Tourpreneur Weekly Digest, giving you actionable learning, and industry news, and the thoughts of the Tourpreneur leaders.

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Events

Global Meetups & Retreats

Shindigs are small in-person meetups designed to connect you with your fellow regional operators, to learn from and support each other.

Join Events

TP+ membership takes your business to the next level.

While we offer an incredible amount of free, actionable help for tour businesses, our TP+ membership package is an unbelievable amount of additional resources and community offerings that will truly transform how you run your business.

Learn about TP+ Membership

Free Directories

Service Providers for Operators
Software & Resellers
Buy/Sell a Tour Business
Operator World Map
Book Recommendations

The Vault

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Guest Experience

Automations & Guest Experience: A Travel Technology Panel Discussion

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Guest Experience

Tipping, Tiktok and Evolving Your Business

wetravel-demoday
Blog

Multiday Technology Insights

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Blog

Booking Software Insights: A Panel Discussion

Growing Your Tour Business Through Linkedin
Marketing

Growing Your Tour Business Through Linkedin

Peter Syme drops in to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activities sector… LinkedIn.
Women in Travel: How to Craft Tours Focused on Telling the Stories of Women
Diversity & Inclusion

Women in Travel: How to Craft Tours Focused on Telling the Stories of Women

Amanda, Carol, Zakia, Caroline and Mary discuss how they craft female focused stories and products in their tours.
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Blog

Three Things Some Marketing Agencies Won’t Tell You

Just about every operator who I come across has a horror story about working with a marketing agency. This has left them with a bitter taste in their mouth and wary of trusting another to do the job they want them to do.
Women in Travel: The Highs and Lows of Changing your Career into Tours & Activities
Blog

Women in Travel: The Highs and Lows of Changing your Career into Tours & Activities

Amanda, Carol, Zakia, Caroline and Mary all moved from jobs outside of tourism to become tour operators. they share their stories to help those thinking the same.
The potential and threat to tour operators from this tech is high. Jonathan Elkoubi and Peter Syme discuss the threats and opportunities.
Blog

AI in tourism is here. You need to grasp the potential.

The potential and threat to tour operators from this tech is high. Jonathan Elkoubi and Peter Syme discuss the threats and opportunities.

Courses

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Business

Buying & Selling a Tour Business

Trish Higgins of Chenmark guides you through what to consider when selling your tour business, and questions to ask when buying one.
AI-for-tour-operators
Marketing

AI Tools for Tour Operators

The pace of AI tool developments since the release of chatGPT has been dizzying; we are developing a course structure that allows us to continuously update the resources as new developments continue daily.
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Marketing

DIY Google Ads for Tour Operators

Learn from the master how to create, optimize and track your paid ad campaigns on Google.
Tourpreneur Cards (1)
Marketing

Blogging for Tour Operators

Dorene Wharton, Chris Torres and Mitch Bach each share their insights and tips for how to craft a blogging strategy for tour operators.
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Marketing

How to Build a Tour Business Website

Follow this step-by-step guide and you’ll have an optimized, well-designed tour business website!
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Business

Pricing Strategy for Tour Operators

Zeb Smith of Zebulon guides you through his thinking for pricing strategy for tour operators.
email-marketing-tips-for-tour-operators
Marketing

Email Marketing Strategy

Mitch guides you through the basics of a sound email marketing strategy, applicable to both day and multi-day operators.
Tour Operator Copywriting for Tour Businesses
Marketing

Copywriting That Converts

8 videos, 1 PDF. From website to tour page to email newsletters, Dorene covers the best tips and practices for mastering copywriting for your tour business.
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Guest Experience

Tour Design Hacks

Using principles gleaned from psychology and design theory, Mitch guides you through 7 easy ways to refine your tour to make the most impact with your guests, delighting them and increasing your reviews and tips.

Upcoming Retreats

2
Jan 29 - Feb 1, 2023

Charleston

1
Feb 24-27, 2023

Northern Portugal

Upcoming Meetups

January 24, 2023

Austin, TX Meetup

Virtual Events

Our online events offer education and connection with companies and fellow operators.

Join Tourpreneur+ for unparalleled tour business learning!

We offer hundreds of hours of podcast episodes and hundreds of articles and an in-depth newsletter every week, plus a thriving Facebook community of thousands. At zero cost to you.

But that’s just the beginning.

When you’re ready, we think our Tourpreneur+ membership is the easiest, lowest-cost way to truly transform how you run your business, and increase your profits.

  • Short, actionable Courses
  • Private Mastermind Groups and Learning Workshops
  • Weekly coaching calls with industry thought leaders
  • In-Depth, well-researched Pulse articles and videos covering a range of topics
  • 1-on-1 meetings on Strategy, Sales & Marketing
  • Actionable Newsletter every day
  • In-Person Meetups
  • so much more...
Learn about Membership

Subscribe to the Tourpreneur Digest!

Read by thousands, our weekly newsletter is full of practical learning, industry insights specifically for the tours & activities industry.

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