Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.
Adam Guy runs I Know A Guy NYC Tours, a one-person private tour business in New York City he started after quitting a 25-year marketing career during COVID. Last year he ran 252 tours at an 88 percent margin, exceeded his revenue goal by 11 percent, and is currently booked…
There is no itinerary. No promised outcome. And a 98 percent five-star review rate. Geetika Agrawal is the founder and CEO of Vacation With An Artist (VAWAA), a platform connecting travelers with master artists in 42 countries for multi-day, one-on-one apprenticeships. The business does not sell tours. It sells access…
Overview Summary Vacation rental guests often start planning their itinerary as soon as they book – yet most tour operators aren’t intentionally tapping into this channel. In this Tourpreneur webinar, Aubrie Canfield is joined by Karen Piscitelli of ExplorAbout to break down how vacation rentals can become a powerful (and…
Most tour operators say sales and marketing is their biggest problem, then spend less time on it than anything else in their business. Lasse Kjaer, co-founder of UnderStory, joins Pete for a deep dive into how experience-based businesses can build a more predictable marketing engine. Lasse brings 14 years in…
Karl Wilder started The Chef Tours with 300 euros, no advertising budget, and a radical premise: spend the majority of your ticket price on food and wine, not marketing, and let your guests do the talking. It worked: 70% of his bookings now come from referrals. Karl spends upwards of…
Overview Summary John Maguire from TripAdmit explains why most tour operators are leaving reviews on the table by relying on post-tour follow-up, when the highest-converting opportunity is actually on-tour and in-person. He breaks the problem down as simple math: post-tour messages only reach a fraction of guests (direct bookers, often…
Overview Summary Pete chats with Samuel Austin from datakyte about the biggest leak in most tour operators’ marketing: guests get inspired on social, but can’t book in that same moment – so they forget and end up booking on an OTA later. The session breaks down how travel discovery is…
Most tour operators know they should stand out. Very few are willing to say something specific enough to actually do it. Yulia Denisyuk is a journalist, storyteller, and independent trip operator who has spent years watching the travel industry default to the same itineraries, the same highlights, and the same…
Overview Summary Aubrie Canfield and FareHarbor’s Community Manager Rebekah Costley break down FareHarbor’s “Beneath the Surface” market report and the five booking patterns that should reshape how tour operators price, sell, and market for 2026. The session covers what changed across regions in 2025, how operators captured demand through event-driven…
Overview Summary Nick Vannello and Jen Fein (YouLi) walk tour operators through “taming your Frankenstack,” meaning the patchwork of tools, spreadsheets, inbox threads, and manual workarounds that keep trips running until you try to scale, a staff member leaves, or a crisis hits. They explain how to diagnose where your…
