Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.
Christy Hunter started Photo Walk Nashville seven years ago after discovering Airbnb Experiences, combining her photography skills with local knowledge to create tours that capture memories for travelers. What began as open photo shoots quickly evolved as she learned to segment products for different customer types—bachelorette parties, couples, solo travelers,…
Your website is getting overlooked by AI. When someone asks ChatGPT or Google’s AI Overview for tour recommendations, they’re getting instant answers pulled from structured, readable content. If your site isn’t set up for that, you’re invisible. This webinar addresses the gap between how tour operators built websites in the…
Ryan Connolly went from finance analyst to glacier guide to co-founder of Hidden Iceland. In this episode, he shares the numbers behind their most pivotal business decision: cutting small group tours that represented 50% of their departures but only 10% of revenue. That shift to exclusively premium and luxury private…
Kevin and Sylvia launched iRide Arusha in July 2024, offering motorcycle tours and rentals in Tanzania. Within 18 months they scaled across four East African cities through a franchise model called iRide Africa, with partners operating in Rwanda, Nairobi, and Mombasa. The franchise structure allows riders to cross borders and…
Reviews aren’t just about star ratings. They’re your most underutilized marketing asset. In this session, Colin Stone from Reviewflowz breaks down why not all review platforms are equal, how to train your team to collect reviews without feeling awkward, and what to actually do with reviews once you have them.…
This conversation with Jeff Gayduk, publisher of Premier Travel Media, reveals an industry at a transformative inflection point where specialized group travel is experiencing unprecedented growth despite predictions of its demise. Speaking from his unique vantage point overseeing multiple travel industry verticals, Gayduk identifies 2026 as a watershed year driven…
Pete Syme talks with Drew Falkman about vibe coding, a way for tour operators to build custom software tools using plain English prompts instead of traditional programming. Drew explains how AI tools like ChatGPT and Claude have been trained on code repositories, allowing them to generate working applications from simple…
Less than 10% of multi-day operators currently use OTAs for distribution. That means 90% are missing out on a channel that could introduce them to high-value customers who book repeatedly over years. The problem isn’t that multi-day OTA distribution doesn’t work—it’s that operators don’t know where to start, which platforms…
Born from a wine import business and shaped by deep relationships with multi‑generational wineries, Joy of Wine Journeys built a premium, multi‑day model with a ~75% repeat rate. Natalie shares why they skip big cities, how “depth over density” creates value, and how pricing, partnerships, feedback, and tight ops compound…
When Justin Buzzi launched a clear kayak tour in Florida, his goal was to offer something memorable. What he built was one of the most highly rated kayak experiences in the country with over 50,000 five-star reviews and 30+ franchise locations. In this episode, Justin joins Dustin Miller of Conversion…
