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Most tour operators say sales and marketing is their biggest problem, then spend less time on it than anything else in their business. Lasse Kjaer, co-founder of UnderStory, joins Pete for a deep dive into how experience-based businesses can build a more predictable marketing engine. Lasse brings 14 years in…
Overview Summary John Maguire from TripAdmit explains why most tour operators are leaving reviews on the table by relying on post-tour follow-up, when the highest-converting opportunity is actually on-tour and in-person. He breaks the problem down as simple math: post-tour messages only reach a fraction of guests (direct bookers, often…
Overview Summary Pete chats with Samuel Austin from datakyte about the biggest leak in most tour operators’ marketing: guests get inspired on social, but can’t book in that same moment – so they forget and end up booking on an OTA later. The session breaks down how travel discovery is…
Most tour operators know they should stand out. Very few are willing to say something specific enough to actually do it. Yulia Denisyuk is a journalist, storyteller, and independent trip operator who has spent years watching the travel industry default to the same itineraries, the same highlights, and the same…
Overview Summary Aubrie Canfield and FareHarbor’s Community Manager Rebekah Costley break down FareHarbor’s “Beneath the Surface” market report and the five booking patterns that should reshape how tour operators price, sell, and market for 2026. The session covers what changed across regions in 2025, how operators captured demand through event-driven…
Overview Summary Nick Vannello and Jen Fein (YouLi) walk tour operators through “taming your Frankenstack,” meaning the patchwork of tools, spreadsheets, inbox threads, and manual workarounds that keep trips running until you try to scale, a staff member leaves, or a crisis hits. They explain how to diagnose where your…
Overview Summary Peter Syme and Jerome Bajou (CaptainBook) walk through how to use workflow automation to cut the repetitive operational work that eats your week. The session covers specific automations you can set up now for payments, waivers, reviews, team scheduling, partner bookings, and customer communications, plus how to decide…
Overview Summary Mitch Bach talks with Xose and Simon from Boldest, plus operator Sergio Martin of TA Scotland, about replacing static website content with interactive maps to stand out on price-driven comparison sites and close more bookings. The session includes real before-and-after metrics from an operator running 6 million in…
Overview Summary Mitch Bach talks with Josh Halpern and Ben Sann from TourOptima about how to stop treating operations as a cost center and start using it to drive revenue. The session covers specific tactics for upselling, cross-selling, protecting reviews, retaining revenue through disruptions, and communicating with guests across the…
Overview Summary Peter Syme talks with Martin Rosenberg from OverseasInfo.tv about why most tour operators still are not using video and what that gap is costing them in direct bookings. The session covers specific video types every operator should be producing, from homepage explainers and guide introductions to FAQ clips…
