
Ep. 326 — How ‘New Scientist’ Turned a Media Brand’s Readership Into a Multi-Day Tour Audience
Kevin Currie is Director of New Scientist Discovery Tours, the travel arm of the 70-year-old science media brand. In 2019, he joined to scale what three journalists had started as a side project, got 20 tours to 86% sold before their first departure, then lost everything to COVID. He’s been…



