Opens in a new tab
The Tourpreneur Blog

all the resources you could ask for.

Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.

Filter - Radio
  • Ep. 327 — How Jeanette Built a Local Tour Business … Only For Locals

    Jeanette Pierce runs City Institute, a Detroit tour and learning-journey company built entirely around a customer most operators ignore: the local. For twenty years, starting when Detroit was headed toward bankruptcy, she has sold custom, private tours to corporations, universities, and community groups instead of tickets to the public.

  • Collaboration in Tourism — The Ecosystem Effect

    Ray Bretzloff of BugMe.travel joins Pete Syme to lay out a collaborative alternative to tourism discovery: a non-gatekeeping map and a flat 20% road trip pass that keeps value in the local community.

  • Writing Workshop: Tour Descriptions That Get Booked

    Chris Torres, Tourism Marketing Agency, opens with a truth most tour operators feel but rarely state: your descriptions answer the wrong question. They explain what happens. They don’t explain what it means.

  • How to Build a More Resilient Distribution Strategy

    One operator Icare Duplessy worked with went from $22,000 a year to $250,000 a month within six weeks of activating a B2B partnership strategy. The revenue did not come from better SEO, new ads, or a rebuilt website. It came from identifying who was already serving their ideal travelers and…

  • Getting Started With A.I. Automations in Multi-Day

    Cherrye Moore had been working on the same problem for years. Her five-person multi-day Italy operation was running on color-coded spreadsheets, manually rebuilt checklists, and a team spread across continents with no shared picture of what was happening or what came next. She tried Monday.com. She tried building things with…

  • Travel Creator Partnerships Without the Guesswork

    When you search your destination’s high-intent keywords on Instagram or TikTok, creator posts surface at the top. Your brand account is not there. Tony Carne, co-founder of Videreo, explains how creator partnerships fix that.