Why Your Website Traffic Isn’t Converting (And What to Do About It) with CausalFunnel
Emma Lourenco of CausalFunnel and Pete Syme break down why tour operator websites lose bookings they should win, and what to test first.
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The Contract Clauses That Decide Who Pays When a Trip Goes Wrong
A guest fell on a chartered riverboat and the operator’s insurer walked away. Travel lawyer Jeff Ment on the contract clauses that decide who pays when a trip goes wrong.
How Tour Operator Websites Are Getting Sued Without Doing Anything Wrong
Pixel, chat widget, photo, and ADA lawsuits are hitting tour operator websites. Travel lawyer Jeff Ment on the four checks that keep an operator off the target list.
Find Your Ideal Customer Without Data
Most operators stall on audience research because they assume the work cannot start until they have their own customer history. They wait. The data exists. It is just not in your CRM.
Everything Tour Operators Should Know About Travel Insurance
Most operators assume that when their guests buy travel insurance, the policy provides some cover for the operator too. That assumption is wrong, and acting on it leaves real exposure on the table.
Managing AI Like A Workforce with Satisfi Labs
Dan Flores, Head of Tourism at Satisfi Labs, walks tour operators through what it takes to treat each AI agent like a team member with defined OKRs, an owner, and measurable outputs. He covers build versus buy, vendor red flags, agent pricing, and a starter exercise for operators new to…
What Actually Works in an AI-First Search Environment with Gondola
Vitaliy Levit killed Gondola’s six-figure SEO services line last year because he could no longer promise it would work. That is the strongest signal in the room about how completely AI has rewritten search for tour operators. Vitaliy joins Aubrie for an exclusive preview of five months of research into…
How To Get STEADY Bookings From Vacation Rentals
Overview Summary Vacation rental guests often start planning their itinerary as soon as they book – yet most tour operators aren’t intentionally tapping into this channel. In this Tourpreneur webinar, Aubrie Canfield is joined by Karen Piscitelli of ExplorAbout to break down how vacation rentals can become a powerful (and…
Stop Wasting Ad Spend: What Actually Fills Seats with Understory
Most tour operators say sales and marketing is their biggest problem, then spend less time on it than anything else in their business. Lasse Kjaer, co-founder of UnderStory, joins Pete for a deep dive into how experience-based businesses can build a more predictable marketing engine. Lasse brings 14 years in…
Stop Chasing Reviews: How to Get Them Before the Guest Leaves
Overview Summary John Maguire from TripAdmit explains why most tour operators are leaving reviews on the table by relying on post-tour follow-up, when the highest-converting opportunity is actually on-tour and in-person. He breaks the problem down as simple math: post-tour messages only reach a fraction of guests (direct bookers, often…