Tourpreneur Retreat
a small-group retreat that will change how you think about YOUR tourS.
Give us a week, we'll change how you imagine your tour business.
In the age of AI and copycat tours, the most powerful business strategy is your creativity and innovation.
The multi-day tour business is a young industry. And yet so many of us treat itinerary design like there’s a formula, and follow tried-and-true models. But there is so much new innovation to be done, and the smaller companies that are succeeding today are attracting new travelers by breaking norms.
Design is your new business moat. This retreat is for those who want to dream new dreams for what is possible as a tour operator. Let’s push the limits of what hospitality looks like.
The Basics
When? Where?
Porto, Portugal — October 21-25, 2026
A stunning city on the sea. It's our backdrop and classroom. Porto will be our decadent and innovative inspiration for our work together.
HOW?
A week of 100% hands-on experiential learning
If you're coming, you're going to work. Keep an open mind. Learn brand new concepts and strategies and think of what's possible.
Who?
For 10 multi-day tour operators & retreat hosts.
A very small group. Lots of personal attention. The right business is one that relies on uniqueness and differentiation. You're building tours that feel special. You aren't a scaled cookie-cutter tour company.
"Design is the last great competitive advantage."
—Seth Godin
Why Design?
Most tour operators set and forget their tours. Most are in the box of finding vendors, setting times, and "solving" their itineraries like a puzzle.
This is all about going deeper, and surprising the customer with new levels of experience and hospitality.
Why Porto?
We chose Porto for the way it's thinking about its historical heritage while reimagining hospitality. New hotels, restaurants and experiences are changing its image and we'll feed off that energy as we examine our own businesses.
What will we do?
It'll be a 5-day mix of intense workshops around design exercises, and visits to key players in Porto's hospitality scene.
Your Retreat Leaders
Kyle Campbell
Founder, Sudden Journeys
Kyle has created a truly unique multi-day tour company, Sudden Journeys. Her customers discover her from powerful storytelling on Instagram, and repeat because of the beautiful sense of design that permeates everything she does, from table design to dinner conversation questions.
Mitch Bach
Co-Owner Tourpreneur, TripSchool & Tripadventures
Mitch co-owns Tourpreneur, and runs a 7-figure multi-day tour company based entirely from word of mouth and repeat customers. For ten years he's been a recognized voice and coveted speaker on tour design topics. He's led design workshops for Disney, The Travel Corporation, Intrepid, Globus, and dozens of the largest tour companies on earth.
The Schedule
Follow our progress through the weeks as we build something amazing together.
October 1 — Virtual Kickoff Call
We'll get to know everyone together beforehand, and give you some homework in preparation for our week together.
October 21 — 5pm Welcome ceremony & DINNER
Arrive any time during the day. At 5pm we gather to welcome you into the spirit of the retreat with an opening ceremony, and a dinner designed to get your brain going.
October 22, 23, 24 — THE WORK + Finale dinner
Three days of intense exploration of the frontiers of tour & hospitality design. What can a tour do to a person? What are the possibilities for dinners, moments together, breakfasts, or walks? How do we design for emotion and belonging?
And of course, we'll end with a spectacular dinner.
And of course, we'll end with a spectacular dinner.
OCTOBER 25 — FINAL MORNING REFLECTION
A morning to breathe. After 4 intense days, it's tiem to tie everything up. We'll process what we just went through, and distill the learnings into actionable next steps for each of you, before sending you onward and outward into the world.
December 1 — 1 -on-1 follow ups
After a month of processing and work, you'll get a personalized 1-hour follow-up session with the instructor(s) to process and advance the stategy that arose from the retreat.
The curriculum
new design methodologies
Mitch and Kyle have spent a combined 50 years designing magical travel experiences. They've encapsulated their design philosophy into workable strategies and tactics that any kind of business can deploy.
- thematic & emotional storytelling through experience design
- how to craft meals and moments that unlock people
- our signature design strategies
visits to unique hospitality venues in Porto
Porto is magical. Part of this retreat will be venturing out into Porto to see top-notch hospitality design in action, meeting special guests and learning by seeing it with your own eyes.
- What are the possibilities for group meals?
- What can be done to create magic at your group's lodging?
- What magic moments can you create within a city itself?
a PERSONALIZED Plan for what to do next in your business.
We'll end this retreat ensuring you've taken all the new inspiration and transformed it into a workable plan to bring back to your team.
- You'll leave with practical next steps.
- You'll leave with tons of inspiration.
- We'll meet after the retreat to keep you on track.
testimonials
Victoria Sullivan-EatonGrayline Orlando“It means I have other people that have my back. I feel that we are a community and we are a different community within the travel space. We are not airlines, we are not hotels, we are not cruise companies, we’re not bus companies. We’re tourpreneurs. We are the tour people that help make the experiences happen. And by having that community you can leverage it. You can help with relationships. You can lean on each other and learn from each other and the learning is where the magic happens because it helps our small worlds go around.”
- Nicole WillAsheville Wellness Tours
“Everybody in the room — the same thoughts that swim in my head all the time swim in their heads too. I am not as crazy as I thought I was, and that’s really reassuring. It makes me feel less crazy, makes me feel less alone. I don’t think that kind of gathering in our specific experiences space happens very often.”
- Don LittlefieldBrews Cruise
“We tend to think of ourselves as fighting against some unknown enemy, trying to get the same consumers to pay money to us. But the reality is we’re working together to change the narrative on how tours and experiences can really be delivered, in a transformative, exciting, revolutionary, innovative way. We’re not alone. There’s a whole community of us out there.”
- Mary CollinsBlue Fern Travel & Far Horizons
“My favorite part was just getting to know a community of like minded folks doing similar things in the industry — I definitely did not have that community prior to this retreat and prior to Tourpreneur. There’s kind of a resource for every question you have, and that community of always meeting new folks, all over the world, is pretty amazing.”
- Valur Heiðar SævarssonYour Friend In Reykjavik
“When you’re a solo tour operator you sometimes get caught in your own mind, your own way of doing things. By meeting people like minded you get out of your thought process, you get new ideas, new ways of doing things, new ways of valuing things. Being part of the community helped me see that there are similar problems, similar goals. You get a sense of community.”
- Eva-Maria Egipt-PeenmaaNordic Experiences
“It has been really great. I feel that I have completely different new ideas for my business, but I also have some things that I needed reconfirming from the past, and now I have the assurance to do those changes.”
Transformation, Guaranteed. Or Your money back.
Listen, we know you're investing time and money. If this workshop doesn't change how you think about your business moving forward, and result in direct improvements you can implement to drive more business, we'll gladly give your money back.
Apply now!
Applications close July 31st.
NON-MEMBER
If you're not a PRO member, the cost of this retreat includes one complimentary year of membership as well.
$1799USD
- Includes 1 year PRO Membership
- Everything included in PRO cost
PRO Member
Pro members
$1499USD
- 5 Days of Workshops
- 3 Dinners + daily catering (coffee, snacks)
- 2 Instructors
- 10 Person MAX
- Lodging NOT included
- Flights NOT included
Frequently Asked
These are the most common questions we get.
We’ll reach out within a day or two of receiving and reviewing your application.
We take a look at the shape of everyone’s business, and location and customer type, and use our best judgement.
After acceptance, we’ll ask for a $500 non-refundable deposit to secure your spot. After that, we’ll agree upon a payment plan that suits your finances. Full payment is due 30 days prior.
Of course. Email aubrie@tourpreneur.com and she’ll be happy to hop on a call or email and chat through this opportunity.
We’ll share our hotel recommendations and event location after you’re accepted into the program.
We’ll share our hotel recommendations and event location after you’re accepted into the program.