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Ep. 168 — Shane’s Big Hairy Audacious Instagram Reels Experiment

Instagram Reels for Tour Operators

We are receiving more and more questions from tour operators who want to learn Instagram Reels but are unsure where to start.

These questions have inspired Shane to dig into Instagram Reels for Tour Operators starting next week where he will try an experiment at Arival San Diego to see if he can learn Instagram Reels (and overcome his camera nerves!)

Shane’s plan is to record a quick Instagram Reel after every session/workshop, he will share his #1 learning from each session. Follow Tourpreneur Instagram to watch Shane’s insights from Arival and feel free to give him feedback on the reels, #AlwaysBeLearning right?

In 2022 we will be bringing you lots more content and Instagram reels tips for tour operators.

Many of you have written in, asking if we can produce Tourpreneur episodes in video format on YouTube.

So here is our first effort, I am in the process of hiring a video editor to make these smoother going forward. Please consider ‘liking’ and ‘subscribe’ to the channel to make this extra work and the costs worth while.

A big thank you to Chris Torres who produced the intro!


“This test is my baptism of fire with Instagram reels. I detest being on camera, that’s why I am a podcaster but I recognize that reels can be a very powerful tool in the tour operator sales and marketing tool box and I want to learn it by using it!”

Jamie Robinson


Resources Mentioned