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More Copywriting Tips for Tour Operators Who Write Blog Posts 

More Copywriting Tips For Tour Operators Blogs Blogging for Tour Operators Part 4

In part 4 of our blogging for tour operators guide, marketing expert Dorene Wharton returns to discuss copywriting tips for tour operator bloggers.


“We all consume information in different ways. If you can move into different mediums, you’re going to reach more people.

Dorene Wharton


This week on Tourpreneur, the Tour Operator Podcast:

  • Getting started – An Outline –  why it matters and why will save time. 
  • Writing from the point of view of the reader – how and why it matters 
  • Introduction tips
  • Body Tips
  • Conclusion and Call to Action Tips 
  • Reviewing What You Wrote –  The Acid test – the Blog Sweep 
  • Subject lines – Tips and strategies 
  • And Much More!

More about today’s guest…

Marketing Expert Dorene Wharton

Sita Sargeant and Ripley Stevens are the founders, directors, and guides of She Shapes Historya Canberra-based tourism start-up dedicated to filling the lack of womens’ stories in Australian history.

Dorene Wharton is the Head Marketer and Strategist at Travel Life Media, a company helping accommodation, tour, and event businesses better market their brand through multimedia and video.

Dorene has more than 25 years of experience in brand strategy, marketing, and communication through website copy. She previously worked for DW Consulting as their Business Development and Marketing Strategist and Top Drawer Creative as their Advertising and Marketing Account Director. She has a Bachelor of Commerce in Marketing and Economics from Haskayne School of Business.

Dorene has appeared on several episodes of the Tourpreneur Podcast sharing her copywriting and marketing expertise with activity and tour operators.


Resources Mentioned