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Lego buys Merlin Entertainments, hop on hop off bus wars in Edinburgh, lookers to bookers now out.

Tourpreneur’s Daily Briefing:-

What is the Tourpreneur Daily Briefing?

Shane Whaley online travel veteran and host of the Tourpreneur Podcast sifts through global industry websites, newspapers, magazines, and a variety of other resources to find the “must read” articles for each day, identify relevant job opportunities, and highlight new trends to watch.

He scours the news and curates the best material so you never miss out on the major news in our industry.

Tours and Activities OTA News, Global News, Tech and Digital Marketing News for June 28, 2019

Tours and Activities in the News

  • Edinburgh’s bus wars latest: new open-top tour fleet unveiled. The new hop on hop off service will operate under the “Bright Bus Tours” brand, with prices undercutting those for the similar Edinburgh Bus Tours service run by council-owned Lothian Buses.

How to Turn Lookers Into Bookers.

Chris Torres, has recently written ‘How to Turn your Online Lookers into Bookers’: the first ever marketing book dedicated to helping tour and activity companies improve their website, their performance on Google, and their social media engagement.

How to turn lookers into bookers is now available for purchase.

‘Lookers into Bookers’ is now available and you can download a free sample or purchase the book here. (Chris tells me the US version will be available on Amazon later today.)

In a digital world full of ‘empty suits‘ and ‘gurus‘ Chris is one of the good guys, he has advised many tourpreneurs on their digital strategy and he hosts the epic Digital Tourism Show where he shares his digital marketing ideas for free. This is not a paid ad nor an affiliate link, I highly recommend Lookers to Bookers.  

Shane Whaley, Tourpreneur Host.

Career Opportunities – Jobs in Tours 

Send us your tour and activities related jobs and we will publish them in the daily brief