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Just in… Amazon soft launches Online Experiences with Amazon Explore.

Amazon today unveiled Amazon Explore which showcases virtual experiences tours from all over the globe to its customers.

The Beta version of Amazon Explore offers hosts the opportunity to ‘share what you love and get paid to do it.’ The service is designed to offer 40 min to 1 hour sessions

According to GeekWire, Amazon began working on the program before COVID. Some of our listeners have been working with Amazon for almost a year before today’s launch but we were sworn to secrety and we respected that.

He has held several roles within the Intrepid Group family of brands since 2008, most recently as General Manager of Global Sales for PEAK DMC – the destination management arm of Intrepid Group – during which time he worked with Intrepid and other tour operators to create, innovate and deliver travel itineraries around the world.

In his new role, Berna will be overseeing Intrepid’s direct and industry sales strategies in North America, as well as continuing to grow the region’s B2B white-label sales. Additionally, he will have oversight of the development and operations of Intrepid’s North American-based trips, which will include domestic travel options as well as traditional Intrepid tours for international visitors.

Booking a virtual experience listed on Amazon is by invite only and Tourpreneur understands Amazon Explore is only being displayed to a limited audience. To receive an invite, you have click on an experience you’re interested in. Prices range from $10 to $200 per session.

The lucky invitees can select virtual experience by categories such as learning, local shopping and culture/landmarks. There is also an option to shop by region. Amazon Explore is listing 24 virtual experiences for North America.

Michael Kan of PCMag writes thats ‘Amazon Explore also has an e-commerce component to it. During the tours, you can check out and purchase goods from local shops; Amazon will then ship the goods to you. For the cooking or wine-tasting experiences, the ingredient list is shared in advance, so you can go and buy the items, and then enjoy them with your host.

Amazon Explore is appealing for hosts and ask that interested parties apply here. We will bring you more details of Amazon Explore as they become available.


Amazon Explore also has an e-commerce component to it. During the tours, you can check out and purchase goods from local shops; Amazon will then ship the goods to you.

For the cooking or wine-tasting experiences, the ingredient list is shared in advance, so you can go and buy the items, and then enjoy them with your host

Michael Kan, PCMAG