Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S.
Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business, after looking into tour operating and multi-day trips.
This episode will give tour operators the inspiration to think about ancillary product revenue streams that can complement their in-person business, utilizing the same destination knowledge and supplier connections to offer experiences to a new customer base!
- Visit Guess Where Trips home page
We talk about:
- the design thinking behind crafting self-guided tours
- why the element of surprise is so crucial to the experience
- her experience working with content creators
- how B2C trade shows have worked out for her trying to sell her product
- why she decided to ditch multi-day surprise trips
- the importance of collecting email addresses at trade shows
- finding the right market for the trips, and why big cities don’t work
- working with local vendors to support them