Ep. 207 — The Challenge of Building a Water Sports Operation in Florida

Peter Syme is joined by Kevin Oneil from Destiny Water Adventures. They delve into the trials and triumphs that come with starting and growing a water sports business in a highly competitive industry. From encounters with local regulators to the impact of COVID-19 and the necessity of continuous marketing and sales investment, this episode offers valuable insights and actionable advice for aspiring and established tour operators alike. So, whether you’re a seasoned entrepreneur or just starting out, join us as we explore the world of water sports business in Florida and beyond.

00:00 Parasail captain in Key West, entrepreneurial call.

06:38 Vacation to North Florida, scouting outdated marketing.

14:48 Parker Destin encounters opposition in affluent community.

20:13 Tour operators prioritize exceptional customer experiences for success.

24:08 Starting company, learning marketing, coping with challenges.

31:19 Relying on professionals for website infrastructure.

32:50 Delegated work, agency partnership, content distribution platform.

38:03 Struggling with business challenges, need for resilience.

43:36 Offline is still online, focus on local.

48:51 Personal communication vital: utilize chat, email, video.

53:58 Operators moving to last-minute bookings due to COVID.

59:51 Product expansion drives significant bottom line growth.