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The Tourpreneur Blog

all the resources you could ask for.

Podcast episodes, webinar recaps and practical takeaways from the operators and experts shaping the tour and activity industry.

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  • Ep. 319 — Storytelling as a Competitive Advantage in the Age of AI

    When AI bots can generate endless facts and flawless narrative, what’s left for human tour guides? Mitch sits down with VoiceMap founder Iain Manley to explore the future of storytelling in travel, from his perspective as a journalist and developer of a self-guided audio tour app powered by human creators.…

  • Ep. 317 — Embracing Your Inner Pirate: How to Build a Passion-First Business

    How do you scale a company without losing your soul or passion? Mitch Bach talks this week with Paul Whitten, founder of Nashville Adventures, about how a former combat veteran, Peace Corps volunteer, UK Parliamentary Fellow, and Amazon project manager translated the learnings from his winding life path into a fast-growing tour company built at the intersection of passion, profitability, and…

  • Automate Almost Anything: How Workflows Fix Your Operations

    Overview Summary Peter Syme and Jerome Bajou (CaptainBook) walk through how to use workflow automation to cut the repetitive operational work that eats your week. The session covers specific automations you can set up now for payments, waivers, reviews, team scheduling, partner bookings, and customer communications, plus how to decide…

  • Show, Don’t Tell: Interactive Maps Close More Bookings

    Overview Summary Mitch Bach talks with Xose and Simon from Boldest, plus operator Sergio Martin of TA Scotland, about replacing static website content with interactive maps to stand out on price-driven comparison sites and close more bookings. The session includes real before-and-after metrics from an operator running 6 million in…

  • Your Ops Systems Are a Profit Center You Haven’t Unlocked Yet

    Overview Summary Mitch Bach talks with Josh Halpern and Ben Sann from TourOptima about how to stop treating operations as a cost center and start using it to drive revenue. The session covers specific tactics for upselling, cross-selling, protecting reviews, retaining revenue through disruptions, and communicating with guests across the…

  • Sell More Tours With Video

    Overview Summary Peter Syme talks with Martin Rosenberg from OverseasInfo.tv about why most tour operators still are not using video and what that gap is costing them in direct bookings. The session covers specific video types every operator should be producing, from homepage explainers and guide introductions to FAQ clips…