On Episode 101 of the Tourpreneur Podcast we invited 3 tourpreneurs from different parts of the world to discuss the recent Tripadvisor White Paper – Beyond COVID-19 – The Road to Recovery for Tour Operators.
- Analysis of the road to recovery for the global travel and hospitality industry based on extensive quantitative survey and site behavioral data – including five distinct stages to recovery
- Insight into what each of these five stages look like, how long they will last, and what it will mean for your business planning and marketing strategies in the months and years ahead
- Specific guidance for hospitality businesses, destinations, brands, and advertisers on the actions you can take now to be ready for each stage of recovery
Our guests share their response to the Tripadvisor white paper and if it correlates with their own tour business and what learnings they picked up from the report. In this episode you will hear:
- What were some of the panel’s takeaways from the report.
- What correlation our tour operator panel are seeing from the Tripadvisor research and what is happening with their own tour businesses.
- Why the restaurant data offered some of the most compelling insights for Lauren as a food tour operator.
- Why the phases of COVID-19 recovery are important reading for tour operators.
- How the panel will make changes to their tours based on the data shared by Tripadvisor.
- And Much More!
Meet Today’s Tour Operator Podcast Guests
Lauren Shannon – Arigato Japan Food Tours
Not sure how to market your tours and activities locally?
Checkfront has released an in-depth and highly actionable e-book on local marketing, which covers everything from optimizing your local presence online to standing out in the local community. Get your free copy today!
Don’t miss the important news in the tours and activities industry! Each weekday I send out a curated quick to read email with all the major news in our industry. Sign up for your free Tourpreneur Daily Briefing.
Reach Out and Connect with Tourpreneur
More About Tourpreneur Host Shane Whaley