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Expanding Your Tour Brand through Podcasting with Danielle Desir

Content for Tour Operators Podcast Episodes Tour Operator Start-Up

Expanding Your Tour Brand through Podcasting with Danielle Desir


The Tour Operator Start Up is back and this tme we talk content creation.

In this episode of the Tour Operator Start-Up Series, Sita, Ripley, and Danielle Desir discuss how to build a podcast to expand your brand.

They break down the basics of creating a podcast and how Tour Operators can use it to generate passive income.

They brainstorm how Sita and Ripley can go back to their brand’s roots to develop podcast content aligned with their company’s mission and values.

They also consider the different characteristics that make a great podcast and the importance of cultivating a community around content.

“You’re more than just a podcast. You have a website, a newsletter, and your social media platforms. These are all part of your connective brand and they’re worth something to sponsors.”

Danielle Desir

This week on Tourpreneur, the Tour Operator Podcast:

  • What it’s like to build a business in the middle of Canberra’s lockdowns
  • COVID-proofing a tour business and podcasting as a source of business income
  • Different goals for starting a podcast
  • How to use a podcast to expand a brand
  • Choosing a seasonal, limited, or ongoing series for your podcast
  • How often podcast episodes should air and the importance of consistency
  • Batching podcast episodes according to themes and seasons
  • Why podcasters should be more intentional about the content they create
  • The difference between becoming a podcaster and a YouTuber
  • What traditional sponsorship is and how to get sponsors and partnerships for your podcast
  • The various ad rolls you can integrate into a podcast episode
  • Why podcasts should have a strong sense of purpose
  • What “content pillars” are and how they can help you create episodes
  • Cultivating a community around your podcast and brand
  • Danielle’s recommendations on scheduling podcast episodes
  • Why tour operators need to go back to their roots and values
  • Danielle’s recommendations on scheduling podcast episodes


Our Favorite Quotes:


  • “A podcast is a value exchange: listeners give up their time for you, so you want to ensure you have a strong sense of purpose.” – Danielle Desir

  • “Community is important for tour operators because, as a podcast host, you have the ability to gain listeners from all over the world.” – Danielle Desir

  • “I love the idea of reaching a wider audience beyond Canberra. It isn’t just Australians who need to hear a different side of our history.” – Ripley Stevens

Today’s episode of Tourpreneur is kindly sponsored by Checkfront

More about today’s guest - Danielle Desir

Danielle Desir is an author and podcaster, as well as the creator and host of the Thought Card Podcast, an affordable travel and personal finance podcast empowering financially savvy travelers to see the world, earn money, pay off debt, and build wealth.

She has authored several books on personal finance and traveling, including Traveling with a Fulltime Job, Affording Travel, and Managing Your Money as a New Homeowner.

She is also the founder of Women of Color Podcasters, an inclusive community that helps women of color reach their podcasting goals.

Shane Whaley

Shane Whaley is the Producer and Host of the Tourpreneur Podcast. He is also the curator in chief for the Tourpreneur Daily Brief. Shane has worked in the travel industry for almost twenty years.

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