10 Best Online Tour Booking Sites To List Your Tours, Activities and Experiences.

When you’re in the business of selling tours, the most important thing to do is get your service seen by the right people. But where and how do you find your audience? Matt Davison of Travel Tractions gives his insights.

When you’re in the business of selling tours, the most important thing to do is get your service seen by the right people. But where and how do you find your audience? 

Thankfully, the web is already filled with online tour booking sites where tour operators (or tourpreneurs) can list and sell their tours. There’s a long list of these places. 

You’ll find area-specific sites, as well as tour websites for specific niches. So where do you start when it comes to Online Tour Booking Sites? 

Running your own tour business is hard, there are a million and one things to do, so it’s important to focus on what works. We’re a big fan of the 80/20 rule, so we’ve handpicked this list offering 10 of the best Online Tour Booking Sites

These sites target audiences from around the world and offer the best opportunities to get your tours seen and booked by thousands of people each month.

These sites target audiences from around the world and offer the best opportunities to get your tours seen and booked by thousands of people each month.

These OTAs are not listed in ranking order. You decide which is the best online tour booking site (OTA) for you.


The site lists all kinds of tours, from all over the world, from city passes to guided walking tours. 

You do need a legally operating business as well as an insurance policy. It’s free to sign up and list your tours, and commission is only paid on successful bookings. The website has helpful resources for tourpreneurs to upload, edit, and manage their listed tours.

Sign up here: https://supplier.getyourguide.com/

Viator and Tripadvisor Experiences

The great thing about signing up with Viator is that they’re connected to Tripadvisor Experiences as well. So you’re getting two listings in one. 

On these platforms, everyone is welcome. So even smaller tourpreneurs stand the chance to benefit from the 350 million visitors each month. They also offer some pretty handy features. On Viator, you also get full control of your tours. Images, descriptions, and your price (minus the commission) is added by you. 

Sign up here: https://supplier.viator.com/sign-up-info


Another big site to list your tours on is Expedia. They see over 140 million visitors each month and have a considerable portfolio which includes Travelocity and Orbitz.  

Expedia has what they call Destination Managers, who will contact you and approve your listing. They’re also available to help you with the process, great if you’re not familiar with it. For every tour booked on their platform, Expedia takes a percentage in commission. 

Sign up here: https://join.localexpertpartnercentral.com/signup

Airbnb Experiences

Airbnb has already allowed many people to open their homes, meet travelers, and make some money along the way. Now, passionate tourpreneurs can list on Airbnb Experiences. 

Almost anyone can start here, so if you’re an aspiring tourpreneur this may be your chance. You do, however, need to fit in with the Airbnb standards. You can add your tours for free, but there is a 20% service fee on each experience booked. 

Sign up here: https://www.airbnb.co.za/host/experiences


Musement offers 24-hour support to all of their tourpreneurs, as well as a straightforward platform to advertise your tours. 

You have control over your listings, and can add and edit tours whenever you need to. And the website works to translate all of the text as well. 

This site also offers free sign up and only takes a commission on successful bookings. They’ll give you a personal account manager, too. So you’ll always have help and advice when needed.  
Sign up here: https://business.musement.com/register/


This one is a little more tricky. While TourRadar offers fantastic opportunities for many tourpreneurs, they’re not always ready to accept new listings. They do have a waiting list, though, which is worth signing up to. 

Once you’re accepted, your tours will benefit from the 3 million monthly website visits and 2 million email subscribers. They also have great customer service, and their app makes things smoother as well. 

Sign up (or join the waiting list) here: https://operators-news.tourradar.com/list-your-tours


If you’re a new tourpreneur, just starting out, this may be the exact platform for you. WithLocals matches local tour guides with tourists visiting their cities. Their list of tour operators includes freelancers and established local agencies. 

Their tours are big in Asia and Europe, but they’ve started branching out to the rest of the world as well. You won’t pay the site for listing your tour, a charge is made to the users who book instead. 

Sign up here: https://www.withlocals.com/become-a-host/


Klook started – and has become quite popular – in Asia. But now, they’re expanding globally. While there are still a few destinations not yet reached, it’s just a matter of time.  

They target an audience of visitors to both Asia and parts of Europe, with quite a chunk of users being in the USA. They also have a convenient mobile app which makes things so much easier for both partners and customers. 

When you sign up for free to their partner program, you’ll be contacted by one of the team to discuss a commission structure. It’s still a very personal experience. 

Sign up here: https://www.klook.com/partner/


Award-winning and far-reaching, Thrillophilia provides a space for your tours to be seen by millions of travelers. They’re well-known and loved by both users and partners. 

There are many categories for tours, including a range of activities, day tours, and even rentals. So there’s bound to be a spot for your tours. A definite bonus of listing with them is their convenient mobile app, allowing tours to be booked and managed on the go.  

Sign up here: https://www.thrillophilia.com/suppliers/

Adrenaline Hunter

For tours that offer excitement and action, Adrenaline Hunter is the best place to list them. They list everything from shark diving to rock climbing, in over 100 countries. 

Get your tours seen by more than 400,000 visitors each month and benefit from a global audience. You’ll have full control over your guests and their bookings, including the ability to approve and decline bookings. 

Sign up here: https://providers.adrenaline-hunter.com/en-GB/

Time To Start Your Tour Advertising & Selling

This list is just the tip of the iceberg. There are many channels of distribution in the tourism industry, you just have to know which ones to use. Sites like Getyourguide, Viator, Tourradar are great starting points. 

The fantastic thing about listing your tours online is that you don’t have to pick just one. None of the above-mentioned tour sites holds you to any contract which prohibits you from listing your tours anywhere else. 

So take a few hours and list your tours on as many as you can. You’ll get more exposure and have a much higher chance of securing bookings.