Ep. 234 — How will AI Impact Tour Operators?

Peter Syme chats with Terry Jones, Founder of Travelocity and Founding Chairman of Kayak, who is currently building again in the AI travel space.   AI will impact every single tour operator but not all will be impacted in the same way. “AIs are “learning” systems. They grow and improve with each interaction. You will be left behind if your competitors adopt and you do not!    

Recorded April 21, 2023

Disruptive effects of technology on businesses: You have the asset, you have the brand, you have things startups would kill for. You just gotta get out of your own way and take some risk.

Terry Jones

This episode covers:

  • Adapting to digital changes in the travel industry
  • Importance of adapting and taking risks to stay relevant
  • The importance of user interface and content development
  • How AI can revolutionize user interface
  • Use of AI to answer travel-related questions and match customers with the right product
  • Digitization of historical experiences
  • Digitizing the personal experience