The UK’s longest-running index of disruptive new startups, the Startups 100, has released its 2020 lineup, and OTA easyGuide has been listed at number 91. easyGuide is based in London and leverages the household name, “easy” (think easyJet and easyHotel), to enable locals and tourists alike to discover and book tickets to attractions, activities, and experiences in cities around the world.


Founder and CEO, Blake Anthony Reddy, explains “despite the travel sector almost coming to a close overnight due to Covid-19, our team used the quiet period to quickly focus our attention on expanding easyGuide’s geographical coverage beyond London. We now cover 57 cities around the world.”

Established in 2008, the Startups 100 index identifies privately-owned UK companies launched in the last 5 years which demonstrate innovation, solid financials, economic impact and the ability to scale.  

According to the Startups 100 media release the list is ‘industry renowned for uncovering businesses that will go on to become major brands, and even household names. It boasts alumni companies including Revolut, eve Sleep, HelloFresh, Purplebricks, LendInvest, Deliveroo, Bulb, and many more acclaimed businesses.’

‘We have navigated our way through this tough period because of the strength of our relationships that were built many months prior and that is a good reminder to continually push ahead on all fronts, even when they don’t feel of top priority at the time.

Blake Anthony Reddy, CEO easyGuide

Reddy told Tourpreneur that ‘it’s always uplifting when others recognize the progress you are making and are equally excited by the potential in what you are trying to achieve. It’s great to be included alongside alumni companies, including Revolut and Deliveroo! 

Reddy believes easyGuide made the 100 list because of their vision, strong relationships and their success in recruiting investors. ‘We have one of the strongest travel brands to help us grow, and are part of an exciting niche within the travel sector which is growing in importance year on year.’

‘We have navigated our way through this tough period because of the strength of our relationships that were built many months prior and that is a good reminder to continually push ahead on all fronts, even when they don’t feel of top priority at the time. 

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Shane Whaley is the Producer and Host of the Tourpreneur Podcast. He is also the curator in chief for the Tourpreneur Daily Brief. Shane has worked in the travel industry for almost twenty years.