Nebraska Tour Company announced today that their North Omaha history walking tour led by community leader Preston Love, Jr will be free of charge on July 11th. Participants will hear stories of times past and also learn about the role the community will play in the future.

“Preston Love, Jr. is more than a speaker, he is a communicator. He has a unique ability to break down complex or abstract issues into clear understandable information. He can be entertaining and very serious at the same time. Its a gift.”

Ben Gray, Omaha City Council

Nebraska Tour Company has operated their North Omaha History Tour since 2018 and in the spring of 2019, partnered with Preston Love Jr. to lead the popular tour.

Love shares stories of the life he’s lived along the historic streets of North Omaha and also recounts tales of his father, a renowned jazz musician. The neighborhood has a reputation of being a vibrant jazz culture and was, at one point, the 3rd most popular ‘jazz city’ in the US hosting performances by a number of music legends like the Nat King Cole Trio, Dinah Washington, Duke Ellington, Count Basie, Louis Armstrong, and Dizzy Gillespie.

The specialty tour highlights the beauty and history of this rich legacy via North 24th Street, also known as “The Street of Dreams” and affectionately named “The Deuce” and it still serves as a beacon for the arts.

Love, himself, is a former football star and resident who grew up in the community. His expert and insider knowledge of the area sheds light on a culture that continues to evolve and shape the future.

“It’s an important time to give local residents the opportunity to hear the first hand stories of jazz greatness, community spirit, and historic issues in the North Omaha district.

It’s always been our company mission to share local stories of our community and really highlight their importance both past, present and future.”

Alan Rust, CEO Nebraska Tour Company


The one hour tour of North Omaha is just under one mile and tour-goers will also have a chance to view historic photos from the past via their own mobile device. The tour is proving popular with locals, the first tour is fully booked so the company has offered a second tour at 2:00 pm.

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Shane Whaley is the Producer and Host of the Tourpreneur Podcast. He is also the curator in chief for the Tourpreneur Daily Brief. Shane has worked in the travel industry for almost twenty years.