podcast for tour operators

On this 100th episode of Tourpreneur the podcast for tour operators, Rob Pitingolo of TripHacks DC turns the tables on founder and host Shane Whaley and pulls back the curtain on Tourpreneur at we celebrate episode 100.

podcast for tour operators

Shane shares his journey, from his decade long career at Booking.com and how he played a pivotal role in what Skift called ‘travel greatest acquisition’ to leading OTA GetYourGuide in the Americas to founding and producing a podcast for tour operators.

Where’s Whaley? 😉
Podcast for tour operators tourpreneur’s Shane Whaley

If you’re listening to this episode right now, it’s because of the hard work and dedication that Shane has put into building it. And I’m going to ask him all about how he got this podcast all the way to 100 episodes and where it’s going from here

Rob Pitingolo TripHacks DC

On Episode 100 of Tourpreneur the podcast for tour operators, guest host Rob expertly quizzes Shane and asks:

  • What is Shane Whaley’s history in the travel industry, what makes him a ‘travel veteran?’
  • Why did Shane start a podcast for tour operators?
  • Why reaching 100 podcast episodes is not the norm? The average show runs for 7 episodes!
  • Was Shane nervous launching a podcast for tour operators? Did he suffer imposter syndrome. Shane reveals that launching a unique podcast is similar to launching a new tour, you ask yourself why is nobody else doing this?
  • Why is Shane so passionate about tours, activities, attractions and experiences?
  • How did he come up with the name Tourpreneur? Shane also reveals what his first name for his tour operator podcast was and why he ditched it.
  • Why did Shane decide to produce a podcast for tour operators rather than a YouTube channel for tour operators?
  • How much work goes into producing an episode of the Tourpreneur Podcast?
  • What are the main challenges in creating and producing a podcast for tour operators?
  • What is the Tourpreneur Mission?
  • What is the Tourpreneur business model? How is Shane monetizing the Tourpreneur Podcast?
  • What are some things that listeners to the podcast might not realize happen behind the scenes?
  • Which of the first 99 episodes is your personal favorite? (episode 32 obviously)
  • Where does Shane find his guests?
  • You probably get a lot of messages from people who want to come on the podcast to promote or sell something. How do you handle those types of inquiries?  Shane reveals how he has turned down lucrative offers in affiliate commissions and pay to play.
  • Covid-19 has financially impacted many of us tour operators – has Tourpreneur felt similar financial pain because of Covid-19? How so?
  • Are there any productivity tips that you’ve implemented that you think tour operators could benefit from too?
  • You’re in the early stages of starting a tour company in Vermont. What can you tell us about that?
  • What’ is Shane’s vision for the next 100 episodes of Tourpreneur? 

And Much More!

Today’s Daily Brief and the Tourpreneur Podcast is kindly sponsored by Checkfront, the booking platform trusted by over 5000 tour and activity operators around the world. You can start your own free 21-day trial over at Checkfront.com.

What is the mission of Tourpreneur?

To inspire, empower, educate and connect tour operators around the world.

How do we do that?

Episode one of the Tourpreneur Podcast with Alice and Torin of the Flying Bike, Asheville

By sharing the stories, journey, ideas, knowledge, values, success strategies, recommendations, and mentorship from tour operators. What we call ‘tourpreneurs.’

Also, by seeking out experts and individuals with specialized knowledge of the tours and activities industry.

Our mission is simple, to flatten the learning curve to help your tour business grow and to help you delight your customers by sharing the successes (and failures) of other tour operators.

Why You Should Listen to the Tourpreneur Podcast.

podcast for tour operators
poTourpreneur Podcast on the road
  • To surround yourself with tour industry mentors who will inspire and motive you to achieve your dream.
  • To learn what successful tour operator habits and characteristics you need to develop to be successful.
  • To learn from the failures of other tour operators so you can avoid similar failures.
  • We know it can be lonely being a tourpreneur, so once a week we bring you a story and journey from a fellow tour operator. We are often told by our listeners that the show helps them feel connected and a part of something. It also helps to know that other tour operators are struggling or are experiencing the same challenges you are.
  • To absorb advice on how to raise funds recruit and retain tour guides.
  • What is new with the booking platform companies, OTA and major changes in digital marketing.
  • To hear more about the books, apps, tools and resources our guests read and recommend that could help improve your tour business.
  • To discover new technologies and services the will make your tour business efficient, productive, and profitable.

More about Shane Whaley

Tourpreneur podcast for tour operators

Shane Whaley is the host and producer of Tourpreneur. The world’s only weekly podcast that interviews owners of tour and activities businesses, sharing their insights, journey and success strategies. Tourpreneur attracts listeners in 110 countries.

He has worked in the online travel industry since 2002. Formerly, Regional Director (Americas) at GetYourGuide, Shane enjoyed a 10 – year career at Booking.com where he opened up the Nordic market for Booking, based in Stockholm, and then transferred to head up the West Coast and Canada division based in San Francisco.

In his spare time, Shane is an avid fan of reading, especially spy novels. He is learning bass guitar and hosts 2 other podcasts – Spybrary Spy Podcast and Radio GDR – a podcast about East Germany. He is an avid traveler (naturally) and a fan of history tours. Shane is currently studying journalism remotely with the National Council for the Training of Journalists and attempting to learn German.

podcast for tour operators
Shane Whaley, host of Tourpreneur the podcast for tour operators interviewing Checkfront CEO Jason Morehouse and tour operator Alan Rust at Arival Orlando 2019.

Shane Whaley in the media.

How he made the leap from top digital travel sales executive to popular podcast show host and content creator

Read about the pivotal role Shane Whaley played in what could be called the greatest travel company acquisition of all time.

Spybrary - spy podcast
Shane Whaley interviewing listeners of the Spybrary Podcast at Checkpoint Charlie, Berlin.

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The Tourpreneur Brief
The Tourpreneur Brief

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Links and Resources Mentioned on Episode 100 of Tourpreneur – A Podcast for Tour Operators

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Contact Tourpreneur

Shane Whaley is the Producer and Host of the Tourpreneur Podcast. He is also the curator in chief for the Tourpreneur Daily Brief. Shane has worked in the travel industry for almost twenty years.