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‘The big OTAs have lost their way’ claims Chris Torres so he created Touriosity an OTA ‘with a conscience’ (130)

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‘The big OTAs have lost their way’ claims Chris Torres so he created Touriosity an OTA ‘with a conscience’ (130)


The big OTAs have lost their way says Touriosity‘s Chris Torres

Chris joins me today to share what Touriosity is all about and how you can register your company and tours. He reveals how tour bookings are managed and the marketing plan for 2021.

Chris shares some of the lessons he has learned from the soft launch of Touriosity and the improvements he’s made in handling support requests.

We discuss why local tours are not advertising on Facebook and the opportunities that are currently being missed by tour operators.

Chris also shares his tips for getting your business through the next twelve months, including the benefits of having a business coach, and how collaborating with your competitors can help your tour business survive the challenges of the current global economy.

“It’s going to be hard against the big boys with their war chest of cash, but there is enough room to do something different.” – Chris Torres

Today’s episode of Tourpreneur is sponsored by RocketRez

Touriosity CEO Chris Torres shares more about his mission on the latest episode of Tourpreneur.

Touriosity will not change the world overnight and I know that we have a job to do to compete against the ‘big boys and girls’ of our industry, but I truly believe if we get enough support from you, the operators, and others within the industry, maybe, just maybe, we can ruffle a few feathers and bring about a positive change to this industry we all love.

Chris Torres

This week on Tourpreneur the tour operator podcast:

  • How to register your tours on Touriosity and the requirements for new and existing tour operators.
  • How tour bookings and reservations are handled.
  • How Touriosity is promoting its platform and future marketing plans.
  • The lessons Chris has learned from Touriosity’s soft launch and the improvements they’ve made in handling support requests.
  • Why Chris is taking OTA advertising to Facebook instead of Google Ads.
  • The advantages of Facebook advertising and why it is exceptional for content targeting.
  • How working with your competitors can help you survive 2021.
  • Structuring your day and the value of having a business coach
Chris Torres

Who is Chris Torres?

As a Brand and Digital Tourism Expert, Chris Torres has over two decades of experience in the tourism industry.

He is the author of How to Turn Your Online Lookers into Bookers, a book for tour and activities operators to learn proven strategies and techniques to promote their tour operations and increase their revenue through digital marketing.

Chris is the Founder of Touriosity, a non-profit commission-free OTA and marketing consortium that puts the tour operator first. He is also the Director of Tourism Marketing Agency and the founder and host of The Digital Tourism Show – a free video advice service for all things related to tourism marketing.

Tour Operator Resources Mentioned:

Connect with Chris Torres:

This episode is sponsored by: RocketRez

Are you tired of using six different software applications to run your operation? RocketRez has everything a tour or attraction needs to build for high volume. Their cloud point-of-sale puts all your sales dreams into one easy-to-use platform by combining the ease of online booking with all those other tools you wish you had to run your operation.

From a built-in retail point-of-sales and CRM to sending digital contracts, RocketRez is your one-stop platform for scaling and growing your tour and attraction operation.

Learn more at www.RocketRez.com/Tourpreneur. Sign up for a demo in the next 30-days and RocketRez will waive all set-up fees!

Flattening the learning curve for tour operators since 2019.

Thanks for tuning into this week’s episode of Tourpreneur. If you enjoyed this episode, please head over to Apple Podcasts to subscribe to the show and leave a review. Be sure to share your favorite episodes on social media to help us reach more tour operators

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Shane Whaley

Shane Whaley is the Producer and Host of the Tourpreneur Podcast. He is also the curator in chief for the Tourpreneur Daily Brief. Shane has worked in the travel industry for almost twenty years.

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