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On this episode of Tourpreneur, we explore the power of play in the tourism industry. Samantha Hardcastle (The Storied Experience), emphasizes that incorporating elements of play into tour experiences can create a more engaging and memorable experience for participants. We discuss the different modes of play and how they are connected to individuals' childhood behaviors and hobbies. We also delve into the neuroscience of play and its importance in facilitating continuous learning.

This episode with Paul Zak will discuss immersive storytelling and how to pair that with staging, and surprise to craft memorable experiences.

Looking to stay ahead of the curve with the latest in travel technology? This episode talks about booking tools, digitized experiences, taking risk, and more.

Peter Syme drops in to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activities sector… LinkedIn.

Amanda, Carol, Zakia, Caroline and Mary discuss how they craft female focused stories and products in their tours.

Just about every operator who I come across has a horror story about working with a marketing agency. This has left them with a bitter taste in their mouth and wary of trusting another to do the job they want them to do.

Amanda, Carol, Zakia, Caroline and Mary all moved from jobs outside of tourism to become tour operators. they share their stories to help those thinking the same.

The potential and threat to tour operators from this tech is high. Jonathan Elkoubi and Peter Syme discuss the threats and opportunities.

Chris provides some Facebook Ad Basics you must follow to make sure your ad campaigns are hitting all the right notes with your audience and your business.