One hour long, practical courses, available any time. Our no-nonsense approach to learning saves you hundreds of hours of trial and error.

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Blogging for Tour Operators

Blogger and Tour Operator Jessie Festa of Jessie on a journey shares how to create a blog on your website that helps you sell more tours!

Buying & Selling a Tour Business

Trish Higgins of Chenmark guides you through what to consider when selling your tour business, and questions to ask when buying one.

AI Tools for Tour Operators

The pace of AI tool developments since the release of chatGPT has been dizzying; we are developing a course structure that allows us to continuously update the resources as new developments continue daily.

DIY Google Ads for Tour Operators

Learn from the master how to create, optimize and track your paid ad campaigns on Google.

How to Build a Tour Business Website

Follow this step-by-step guide and you’ll have an optimized, well-designed tour business website!

Pricing Strategy for Tour Operators

Zeb Smith of Zebulon guides you through his thinking for pricing strategy for tour operators.

Email Marketing Strategy

Mitch guides you through the basics of a sound email marketing strategy, applicable to both day and multi-day operators.
Tour Operator Copywriting for Tour Businesses

Copywriting That Converts

8 videos, 1 PDF. From website to tour page to email newsletters, Dorene covers the best tips and practices for mastering copywriting for your tour business.

Tour Design Hacks

Using principles gleaned from psychology and design theory, Mitch guides you through 7 easy ways to refine your tour to make the most impact with your guests, delighting them and increasing your reviews and tips.

Multi-Day Tour Marketing Hacks

17 modules focused on short, practical tips to transform your multi-day tour marketing approach. From actionable Facebook Ad tactics to how to engage with your customers via email, this course will improve your understanding of multi-day marketing.

Hack the OTAs

From pricing to photography, Peter leads you through a series of practical tips for maximizing the benefit of OTAs in your business, and offers a series of helpful questions for understanding how and whether to engage with them.

Coming up soon...

Every month you’ll find more short sprints here, always with information tailored to tour operators.

How to track your marketing efforts properly

Facebook Ad strategies - live strategy and results

Conducting your own Brand Workshop

Acquiring Your First Customers: Six Strategies for Day Tours

Strategies for Buying & Selling a Tour Company

Value-Based Pricing Techniques

How to Create a Truly Innovative Tour Business

Sustainability Strategies for Tour Operators

How to Shoot & Edit Video

Ideas? Want to colloaborate?

We have dozens of short courses on the road map. If you have an idea for content you’d like to see, let us know. And if you’d like to collaborate on a sprint, please do reach out!