Peter Syme

Described by some tour operators as the ‘Yoda’ or ‘Mr. Miyagi‘ of the tour and activities industry, Peter Syme shares some of his life and business lessons in a special Tourpreneur Spotlight.


TP136 – Tourpreneur – Peter Syme under the spotlight

Peter Syme joins me today to discuss the evolving travel industry and how activity and tour businesses can survive and find success.

He shares his military experiences and the lessons he’s learned from his military career. We discuss why continued education is vital and personal, and how you can research courses, and who is delivering them to ensure your time and money are spent well.

Peter Syme shares what business actions to prioritize, including focusing on surviving first and adapting to provide the most effective online and offline experiences.

He highlights how businesses that focus on the most difficult things and recognize that the customer is in control are the ones that succeed. He also highlights why you need to change your guest journey for the post-COVID world, the importance of understanding the interdependencies between industries, and that partnerships and outsourcing may be needed for business growth.

Peter Syme

Who is Peter Syme?

Having traveled to over 130 countries, Managing Director of 1000 Mile Journeys Peter Syme,  is passionate about adventure travel. He is a sought-after digital leadership and transformation conference speaker. Peter also co-hosts the Travel Industry Mavericks show on Tourpreneur.

Peteris the owner and operator of several niche adventure travel companies, including Splash White Water Rafting, and gives back to the travel industry as a mentor and strategic advisor to startups. Upon leaving school, Peter joined the military, eventually going through officer training at the Royal Military Academy Sandhurst.





Today’s episode of Tourpreneur is kindly sponsored by Ventrata

Ventrata

Ventrata is a proven and versatile booking platform built for high volume tours and attractions.  With contactless booking, payment and check-in solutions they can get your business back up and running quickly while keeping your staff and customers safe.  For more visit us at Ventrata.

“If you’re disciplined to do things you don’t really want to do, it is a reliable habit that ends up in outcomes.” – Peter Syme

This week on Tourpreneur, the podcast for tour operators:

  • How Peter joined the military intending to see the world.
  • Why discipline is more reliable than motivation in finding success and achieving goals.
  • Making the jump from the military to the corporate world, and then to travel.
  • The importance of reading, courses, and dedicating time to learning.
  • Why Peter finds learning in a digital environment less effective than a classroom environment.
  • The paradox of choice and how Peter researches courses and what he looks for.
  • Adapting your business, strategy, and financial model as the world becomes more digital.
  • Why you should focus on local business, where to focus your marketing, and understanding the psychology of your customer.
  • Why OTAs are investing in advertising local tours and how this may change the industry.
  • How the success of digital virtual tours will affect their price

Our Favorite Quotes:

  • “If you make things happen and get results, people take notice.” – Peter Syme
  • “Survive first. Align with how the new customer is going to be, and then set the business up in a way it will thrive in the new world.” – Peter Syme
  • “Those that focus on the most difficult things win.” – Peter Syme

Resources Mentioned:

Connect with Peter Syme:

Exploring the World of Tour Entrepreneurship

Thanks for tuning into this week’s episode of Tourpreneur. If you enjoyed this episode, please head over to Apple Podcasts to subscribe to the show and leave a review. Be sure to share your favorite episodes on social media to help us reach more tour operators

Don’t forget to follow us on Facebook, Twitter, YouTube and LinkedIn and join the Tourpreneur Facebook community! And for more great content and information about the tours and activity industry, visit our website and subscribe to our Daily Brief emails.

Are you looking to start or grow a travel-related podcast?



Why not hire the host and producer of Tourpreneur to give you a head start?

‘I am opening my calendar to a select few who want to create, launch and/or grow a podcast in 2021.

I am capping this at 3 people at a time because I am all about exceeding expectations. Drop me an email at [email protected] so we can plan a time to discuss your podcasting goals.

This episode is sponsored by: Ventrata

Exploring the World of Tour Entrepreneurship

Thanks for tuning into this week’s episode of Tourpreneur. If you enjoyed this episode, please head over to Apple Podcasts to subscribe to the show and leave a review. Be sure to share your favorite episodes on social media to help us reach more tour operators

Don’t forget to follow us on FacebookTwitter, and LinkedIn and join the Tourpreneur Facebook community! And for more great content and information about the tours and activity industry, visit our website and subscribe to our Daily Brief emails. 

The Tourpreneur Brief

Don’t miss the important news in the tours and activities industry! Each weekday I send out a curated quick to read email with all the major news in our industry. Sign up for your free Tourpreneur Daily Briefing.

Reach Out and Connect with Tourpreneur the Tour Operator Podcast.

Visit Tourpreneur on the Web

Read the Daily Brief

More About Tourpreneur Host Shane Whaley

Connect with me on LinkedIn!

Tourpreneur Page on Facebook

Tourpreneur Group on Facebook

Tourpreneur on Twitter

Contact Tourpreneur

Shane Whaley is the Producer and Host of the Tourpreneur Podcast. He is also the curator in chief for the Tourpreneur Daily Brief. Shane has worked in the travel industry for almost twenty years.