# Tourpreneur

> Tourpreneur is the global community, learning platform and event organizer for people who own and run tour, activity and experience businesses, built by tour operators, for tour operators.


## Pages

- [Start Here: The Complete Guide to Tourpreneur](https://tourpreneur.com/start-here/)
- [Reviews](https://tourpreneur.com/reviews/)
- [Huddles](https://tourpreneur.com/huddles/)
- [Experiences](https://tourpreneur.com/experiences/)
- [Journey](https://tourpreneur.com/journey/)
- [Workweek](https://tourpreneur.com/workweek/)
- [Partners](https://tourpreneur.com/partners/)
- [Multiday Business Strategy Retreat in Porto](https://tourpreneur.com/retreats/porto-multiday-2026/)
- [Multiday Tour Design Retreat in Porto](https://tourpreneur.com/retreats/porto-design-2026/)
- [TourpreneurCONNECT](https://tourpreneur.com/connect/)
- [Tour Operator Industry Terminology: A Guide](https://tourpreneur.com/tour-operator-terminology/)
- [Contact](https://tourpreneur.com/contact/)
- [About](https://tourpreneur.com/about/)
- [Blog](https://tourpreneur.com/blog/)
- [Podcast](https://tourpreneur.com/podcast/)
- [Newsletter](https://tourpreneur.com/newsletter/)
- [Pro](https://tourpreneur.com/pro/)
- [Home](https://tourpreneur.com/)



## Posts

- [Ep. 335 — The Last Free Booking: What Works Now With Creators, Social Search and AI](https://tourpreneur.com/ep-335-the-last-free-booking-what-works-now-with-creators-social-search-and-ai/)
- [Are Your Customers as Price-Sensitive as You Think?](https://tourpreneur.com/are-your-customers-as-price-sensitive-as-you-think/)
- [Why OTAs Outrank You (and the strategy to fix it)](https://tourpreneur.com/why-otas-outrank-you-and-the-strategy-to-fix-it/)
- [Ep. 334 — Pete & Mitch Are Angry About: A.I.](https://tourpreneur.com/ep-334-pete-mitch-are-angry-about-a-i/)
- [Ep. 333 — Small Operator, Overtouristed Island: How Maria Petrenko Competes in Santorini](https://tourpreneur.com/ep-333-small-operator-overtouristed-island-how-maria-petrenko-competes-in-santorini/)
- [Ep. 332 — Ultra Luxury Is Ultra Personalization: How Secret Journeys Grows Through Relationships, Not Ads](https://tourpreneur.com/ep-332-ultra-luxury-is-ultra-personalization-how-secret-journeys-grows-through-relationships-not-ads/)
- [How Tour Operators Turn Website Visitors Into Bookings](https://tourpreneur.com/how-tour-operators-turn-website-visitors-into-bookings/)
- [Watch Your Operations Run Themselves](https://tourpreneur.com/watch-your-operations-run-themselves/)
- [How To Work With Travel Creators To Drive More Bookings](https://tourpreneur.com/how-to-work-with-travel-creators-to-drive-more-bookings/)
- [Ep. 331 — How Culinary Adventure Co. Built a Food Tour Business Nobody in Toronto Can Copy](https://tourpreneur.com/ep-331-how-culinary-adventure-co-built-a-food-tour-business-nobody-in-toronto-can-copy/)
- [Ep. 330 — The State Of The OTAs Today & What It Means For Tour Operators](https://tourpreneur.com/ep-330-the-state-of-the-otas-today-what-it-means-for-tour-operators/)
- [Ep. 329 — Building Tours Around A Single Unforgettable Experience](https://tourpreneur.com/ep-329-building-tours-around-a-single-unforgettable-experience/)
- [Take Back Your Bookings: Driving Direct Sales with Smarter Digital Marketing](https://tourpreneur.com/take-back-your-bookings-driving-direct-sales-with-smarter-digital-marketing/)
- [How To Use Technology To Make Great Hospitality Repeatable](https://tourpreneur.com/how-to-use-technology-to-make-great-hospitality-repeatable/)
- [Ep. 328 — Mitch and Pete on What Could Change Your Business This Fall](https://tourpreneur.com/ep-328-mitch-and-pete-on-what-could-change-your-business-this-fall/)
- [Ep. 327 — How Jeanette Built a Local Tour Business … Only For Locals](https://tourpreneur.com/ep-327-how-jeanette-built-a-local-tour-business-only-for-locals/)
- [Collaboration in Tourism — The Ecosystem Effect](https://tourpreneur.com/collaboration-in-tourism-the-ecosystem-effect/)
- [Ep. 326 — How 'New Scientist' Turned a Media Brand's Readership Into a Multi-Day Tour Audience](https://tourpreneur.com/ep-326-how-new-scientist-turned-a-media-brands-readership-into-a-multi-day-tour-audience/)
- [Stuck, Stalling, or Scaling: A Diagnostic for Tour Operators with Dazhboards](https://tourpreneur.com/stuck-stalling-or-scaling-a-diagnostic-for-tour-operators-dazhboards/)
- [How to Sell Live Remote Access to Your In-Person Tours with Tour 27](https://tourpreneur.com/how-to-sell-live-remote-access-to-your-in-person-tours-with-tour-27/)
- [Writing Workshop: Tour Descriptions That Get Booked](https://tourpreneur.com/writing-workshop-tour-descriptions-that-get-booked/)
- [How to Build a More Resilient Distribution Strategy](https://tourpreneur.com/how-to-build-a-more-resilient-distribution-strategy-with-travel-growth-ai/)
- [Getting Started With A.I. Automations in Multi-Day](https://tourpreneur.com/getting-started-with-ai-automations-in-multi-day/)
- [Travel Creator Partnerships Without the Guesswork](https://tourpreneur.com/travel-creator-partnerships-without-the-guesswork/)
- [Your Margins Are Lying To You: How To Calculate Actual Profitability](https://tourpreneur.com/your-margins-are-lying-to-you-how-to-calculate-actual-profitability/)
- [The Death of the Itinerary: Designing for Emotional Progression](https://tourpreneur.com/the-death-of-the-itinerary-designing-for-emotional-progression/)
- [Live Building AI Tools for Tour Operators](https://tourpreneur.com/live-building-ai-tools-for-tour-operators/)
- [Ep. 325 — From Coco Chanel to D-Day Beaches: Building Pilgrimages Around Characters](https://tourpreneur.com/ep-325-from-coco-chanel-to-d-day-beaches-building-pilgrimages-around-characters/)
- [Why Your Website Traffic Isn't Converting (And What to Do About It) with CausalFunnel](https://tourpreneur.com/why-your-website-traffic-isnt-converting-and-what-to-do-about-it-with-causalfunnel/)
- [The Contract Clauses That Decide Who Pays When a Trip Goes Wrong](https://tourpreneur.com/contract-clauses-that-decide-who-pays/)
- [How Tour Operator Websites Are Getting Sued Without Doing Anything Wrong](https://tourpreneur.com/how-tour-operator-websites-are-getting-sued/)
- [Ep. 324 — An Anthropologist's Operating System for Running Day Tours and Multi-Day Tours Without Diluting Either](https://tourpreneur.com/ep-324-an-anthropologists-operating-system-for-running-day-tours-and-multi-day-tours-without-diluting-either/)
- [Find Your Ideal Customer Without Data](https://tourpreneur.com/find-your-ideal-customer-without-data/)
- [Everything Tour Operators Should Know About Travel Insurance](https://tourpreneur.com/everything-tour-operators-should-know-about-travel-insurance/)
- [Managing AI Like A Workforce with Satisfi Labs](https://tourpreneur.com/managing-ai-like-a-workforce-with-satisfi-labs/)
- [What Actually Works in an AI-First Search Environment with Gondola](https://tourpreneur.com/what-actually-works-in-an-ai-first-search-environment-with-gondola/)
- [Ep. 323 — I Know A Guy Tours: A Six-Figure NYC Tour Business Built Around One 'Guy'](https://tourpreneur.com/ep-323-i-know-a-guy-tours-a-six-figure-nyc-tour-business-built-around-one-guy/)
- [Ep. 322 — The VAWAA Story: Building a Niche Tour Business on Human-Centered Design](https://tourpreneur.com/ep-322-the-vawaa-story-building-a-niche-tour-business-on-human-centered-design/)
- [How To Get STEADY Bookings From Vacation Rentals](https://tourpreneur.com/how-to-get-steady-bookings-from-vacation-rentals/)
- [Stop Wasting Ad Spend: What Actually Fills Seats with Understory](https://tourpreneur.com/stop-wasting-ad-spend-what-actually-fills-seats-with-understory/)
- [Ep. 321 — How The Chef Tours Built a 70% Referral Rate by Never Running the Same Tour Twice](https://tourpreneur.com/how-the-chef-tours-built-a-70-referral-rate-by-never-running-the-same-tour-twice/)
- [Stop Chasing Reviews: How to Get Them Before the Guest Leaves](https://tourpreneur.com/stop-chasing-reviews-how-to-get-them-before-the-guest-leaves/)
- [Drive Direct Bookings from Social Media & Turn Creators into a Sales Team](https://tourpreneur.com/drive-direct-bookings-from-social-media-turn-creators-into-a-sales-team/)
- [What Do You Stand For? Why Taking a Position Is Good Business](https://tourpreneur.com/what-do-you-stand-for-yulia-denisyuk/)
- [5 Booking Patterns That Should Change How You Price and Sell in 2026](https://tourpreneur.com/5-booking-patterns-that-should-change-how-you-price-and-sell-in-2026/)
- [Map Your Tech Frankenstack (So You Can Fix It)](https://tourpreneur.com/map-your-tech-frankenstack-so-you-can-fix-it/)
- [Ep. 319 — Storytelling as a Competitive Advantage in the Age of AI](https://tourpreneur.com/storytelling-as-a-competitive-advantage-in-the-age-of-ai/)
- [Ep. 318 — Understanding DMOs: How Tour Operators Can Build Real Destination Partnerships](https://tourpreneur.com/understanding-dmos-jenn-barbee/)
- [Ep. 317 — Embracing Your Inner Pirate: How to Build a Passion-First Business](https://tourpreneur.com/how-to-build-a-passion-first-business-paul-whitten/)
- [Automate Almost Anything: How Workflows Fix Your Operations](https://tourpreneur.com/how-workflows-fix-your-operations-captainbook/)
- [Show, Don’t Tell: Interactive Maps Close More Bookings](https://tourpreneur.com/interactive-maps-close-more-bookings-boldest/)
- [Ep. 316 — Tour Guiding in Contentious Times: Designing Conversations, Not Just Commentary](https://tourpreneur.com/tour-guiding-in-contentious-times-designing-conversations-not-just-commentary/)
- [Your Ops Systems Are a Profit Center You Haven't Unlocked Yet](https://tourpreneur.com/your-ops-systems-are-a-profit-center-touroptima/)
- [Ep. 315 — Invisible No More: Busting Myths About the 50+ Woman Traveler with Carolyn Ray](https://tourpreneur.com/invisible-no-more-busting-myths-about-the-50-traveler-carolyn-ray/)
- [Sell More Tours With Video](https://tourpreneur.com/sell-more-tours-with-video-overseasinfotv/)
- [Ep. 314 — 15,000 Guests in Three Years: How Carlo Leverages Tech and Creativity to Grow](https://tourpreneur.com/15000-guests-in-three-years-carlo-pandian-slow-travel-italia/)
- [Why Self-Guided Tours Make Your Business Stronger](https://tourpreneur.com/why-self-guided-tours-make-your-business-stronger-voicemap/)
- [Customer Expectations vs Reality: Using AI to Close the Gap](https://tourpreneur.com/customer-expectations-vs-reality-using-ai-to-close-the-gap_yonder/)
- [Ep. 313 — An Ex-Human Rights Lawyer's Uncomfortable Questions for Adventure Tourism](https://tourpreneur.com/uncomfortable-questions-for-adventure-tourism-marinel-dejesus/)
- [Why Tour Operators Are Ditching WhatsApp for Branded Mobile Apps](https://tourpreneur.com/why-tour-operators-are-ditching-whatsapp-for-branded-mobile-apps-frienzy/)
- [Ep. 312 — From Solo Engineer to 26 Guides: Behind Rainbow Tours’ Unorthodox Strategies](https://tourpreneur.com/behind-rainbow-tours-unorthodox-strategies/)
- [Designing Smarter Operations for Multi-Day Tours](https://tourpreneur.com/designing-smarter-operations-for-multi-day-tours/)
- [Ep. 311 — Stop entertaining guests, start making meaning. (w/ Dr. Anu Taranath)](https://tourpreneur.com/stop-entertaining-guests-start-making-meaning-anu-taranath/)
- [Ep: 310 - WeRoad: Building a Tour Operator Where Technology Enables Human Connection](https://tourpreneur.com/technology-enables-human-connection-weroad/)
- [Ep: 309 - Growing Without Scaling: Christy Hunter's Strategy for Building Photo Walk](https://tourpreneur.com/growing-without-scaling-christy-hunter/)
- [Maintaining a High-Quality Website in an AI-Driven Landscape](https://tourpreneur.com/maintaining-a-high-quality-website-in-an-ai-driven-landscape-tourismtiger/)
- [Ep: 308 - Champagne at an Active Volcano: Selling Luxury Tours in Remote Places](https://tourpreneur.com/luxury-tours-in-remote-places-hidden-iceland/)
- [Ep: 307 - Building a Cross-Border Motorcycle Tour Business in East Africa](https://tourpreneur.com/motorcycle-tour-business-tanzania-iridearusha/)
- [Review Strategy for Tour Operators: Collect, Post & Respond Smarter](https://tourpreneur.com/review-strategy-for-tour-operators-reviewflowz/)
- [Ep: 306 - The Riches are in the Niches—2026 Group Travel Trends & Events](https://tourpreneur.com/group-travel-trends-2026-jeff-gayduk/)
- [Multi-Day Tours: How To Choose The Right OTA Partners](https://tourpreneur.com/multi-day-tours-how-to-choose-the-right-ota-partners/)
- [Ep: 305 - Vibe Coding for Tour Operators: No‑Code Tools to Save Time and Grow Revenue](https://tourpreneur.com/vibe-coding-for-tour-operators-drew-falkman/)
- [Ep: 304 - Designing High‑Repeat, High‑Value Wine Tours Off The Beaten Path](https://tourpreneur.com/designing-highrepeat-highvalue-wine-tours-natalie-richard/)
- [Ep: 303 - How to Turn Great Tours Into 50,000 Five-Star Reviews](https://tourpreneur.com/how-to-turn-great-tours-into-50000-five-star-reviews-justin-buzzi/)
- [Dynamic Tour Pricing Explained: From Static Rates To AI Optimized](https://tourpreneur.com/dynamic-tour-pricing-explained-from-static-rates-to-ai-optimized/)
- [Ep: 302 - Multi-Day Brand & Growth Strategies from Intrepid Travel](https://tourpreneur.com/multi-day-brand-growth-strategies-from-intrepid-travel-christian-wolters/)
- [Ep. 301 - The Financial Fix: Bookkeeping Tips to Keep Tour Operators Profitable](https://tourpreneur.com/bookkeeping-tips-to-keep-tour-operators-profitable-purple-sapphire/)
- [Email Automations That Actually Sell Tours: The Holiday Funnel Playbook](https://tourpreneur.com/email-automations-that-actually-sell-tours-the-holiday-funnel-playbook/)
- [Ep. 300 — Growth Series: How World Tours Italy Scaled While Keeping Everything In-House](https://tourpreneur.com/world-tours-italy-jasmine-palmieri/)
- [Ep. 299 — Growth Series: How Arzu Tutuk scaled her European walking tour business to 160,000 customers](https://tourpreneur.com/arzu-tutuk-european-walking-tour-business/)
- [Ep. 298 — From MasterChef and Video Games to Market-to-Table Tours: How Emotion Became the Secret Ingredient](https://tourpreneur.com/masterchef-and-video-games-to-market-to-table-tours/)
- [Ep. 296 — GetYourGuide’s COO Tao Tao: On Platform Curation, Innovation, and Anthony Bourdain](https://tourpreneur.com/getyourguide-tao-tao-ota-platform-curation/)
- [9 Proven (and AI-Powered) Strategies to Increase Direct Bookings in 2025](https://tourpreneur.com/9-proven-and-ai-powered-strategies-to-increase-direct-bookings-in-2025/)
- [Ep. 295 — The Future of In-Person Events at Tourpreneur](https://tourpreneur.com/the-future-of-in-person-events-at-tourpreneur/)
- [Ep. 294 — Improving Guest Experience Through the Art of "Conscious Photography"](https://tourpreneur.com/improving-guest-experience-through-the-art-of-conscious-photography/)
- [Ep. 293 — Supporting a London neighborhood through a deeply personal food tour](https://tourpreneur.com/supporting-a-london-neighborhood-through-a-deeply-personal-food-tour/)
- [Ep. 292 — Three Grumpy Old Men Rant About AI to One Pro-AI Weirdo](https://tourpreneur.com/three-grumpy-old-men-rant-about-ai-to-one-pro-ai-weirdo/)
- [Ep. 291 — Balancing Soul, Scale & Authenticity in Food Tourism](https://tourpreneur.com/balancing-soul-and-authenticity-food-tourism-lauren-aloise-devour-tours/)
- [Ep. 290 — Sell More Tours with Social Video and Creator Partnerships](https://tourpreneur.com/sell-more-tours-with-social-video-and-creator-partnerships/)
- [Ep. 289 — Demystifying AI for Tour Operators](https://tourpreneur.com/ai-for-tour-operators-with-janette-roush-brand-usa/)
- [Ep. 287 — Selling Tours Through Guide Platforms: Advice, Trends, and Challenges](https://tourpreneur.com/selling-tours-through-guide-platforms-toursbylocals-withlocals/)
- [Ep. 286 — Sell More Tours through Partnerships](https://tourpreneur.com/sell-more-tours-through-partnerships/)
- [Ep. 285 — Streamlining Your Customer & Team Communication Flows](https://tourpreneur.com/streamlining-your-customer-amd-team-communication-flows-tour-optima/)
- [Ep. 284 — Building a Next-Generation Multi-Day Tour Brand through Community](https://tourpreneur.com/next-generation-multi-day-tour-brand-el-camino-travel-katalina-mayorga/)
- [Ep. 283 — GetYourGuide analyzed 3.1 Million Reviews. Here’s What Tour Operators Need to Know.](https://tourpreneur.com/ep-283-getyourguide-analyzed-3-1-million-reviews-heres-what-tour-operators-need-to-know/)
- [Ep. 282 — A Look at the New Airbnb Experiences Reboot](https://tourpreneur.com/new-airbnb-experiences-and-services-summer-release-2025/)
- [Ep. 281 — The Transformational Power of Walking (w/ Joao of Walking Mentorship)](https://tourpreneur.com/transformational-power-of-walking-mentorship/)
- [Ep. 280 — Multi-day Connectivity: Past, Present and Future](https://tourpreneur.com/ep-280-multi-day-connectivity-past-present-and-future/)
- [Are you stuck in your business growth?](https://tourpreneur.com/are-you-stuck-in-your-business-growth/)
- [Smarter Tech Choices: A Practical Guide for Tour Operators](https://tourpreneur.com/smarter-tech-choices-a-practical-guide-for-tour-operators/)
- [Ep. 279 — Connectivity Series: Demystifying APIs, and Why Tour Operators Should Care](https://tourpreneur.com/ep-279-connectivity-series-demystifying-apis-and-why-tour-operators-should-care/)