Blogging for Tour Operators

Your website’s blog can be one of the best ways to attract new, direct tour bookings. But creating the right content strategy, doing keyword analysis, and writing good blog posts needs to be done correctly for blogging to be effective. Luckily, Jessie Festa from Jessie on a Journey, a NYC blog and tour company, is […]

AI Tools for Tour Operators

The pace of AI tool developments since the release of chatGPT has been dizzying; we are developing a course structure that allows us to continuously update the resources as new developments continue daily. This is an ever evolving Sprint. Over the coming weeks and months we will add new content we feel would benefit the […]

DIY Google Ads for Tour Operators

Are you looking for a way to get more direct bookings? If so, Google Ads might be the solution! Get people looking for your experiences on Google Ad and convert them into direct bookings.  This course will show you the ins and outs to creating high-converting campaigns, optimizing them for maximum performance, and tracking your […]

How to Build a Tour Business Website

Using the inexpensive Travel Tour theme, Chris guides you through the process of creating a fast, well-designed tour business website that converts your customers!

Copywriting That Converts

In this short course, you will learn the secret to good copywriting, a process that saves you time and energy when writing. Also, you will get loads of tips to write converting copy on your website home page, tour pages, and email newsletters. This is an easy-to-digest course on tourism copywriting that includes video lessons, […]

Multi-Day Tour Marketing Hacks

Marketing master Chris Torres shares 10 tips and tricks for thinking about how to market your multi-day tours, and 4 bonus insights! This is a sprint focused on operators who provide multi-day experiences, be it over 2-3 days or longer periods like 2-3 weeks and beyond.