Book Recommendations for Tour Operators

Reading is one of the best ways to move your business forward. We even have a Tourpreneur book club!


Guest Experience

The Art of Gathering

Priya Parker
Recommended By Mitch

Extremely relevant for anyone designing in-person experiences. Helps you think about how to intentionally create places that welcome and foster deeper connections. It looks closely at the dynamics of group social gatherings of all shapes and sizes and functions.

Tourism Industry


Elizabeth Becker
Recommended By Mitch

This is a great run-through of the history of our modern tourism industry, covering the strange development of the UNWTO, the history of leisure tourism, why countries like to hide how much of their money comes from tourism, plus studies in overtourism and more. Really illuminating.

Guest Experience

The Power of Moments

Chip Heath & Dan Heath
Recommended By Mitch

This book helped me understand how powerful designing memorable wow moments are for giving your guests a phenomenal experience.