How the Concept of “Play” Can Improve Your Tours

On this episode of Tourpreneur, we explore the power of play in the tourism industry. Samantha Hardcastle (The Storied Experience), emphasizes that incorporating elements of play into tour experiences can create a more engaging and memorable experience for participants. We discuss the different modes of play and how they are connected to individuals’ childhood behaviors and hobbies. We also delve into the neuroscience of play and its importance in facilitating continuous learning.