Growing Your Tour Business Through Linkedin

Peter Syme drops in to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activities sector… LinkedIn.
Women in Travel: How to Craft Tours Focused on Telling the Stories of Women

Amanda, Carol, Zakia, Caroline and Mary discuss how they craft female focused stories and products in their tours.
Three Things Some Marketing Agencies Won’t Tell You

Just about every operator who I come across has a horror story about working with a marketing agency. This has left them with a bitter taste in their mouth and wary of trusting another to do the job they want them to do.
Women in Travel: The Highs and Lows of Changing your Career into Tours & Activities

Amanda, Carol, Zakia, Caroline and Mary all moved from jobs outside of tourism to become tour operators. they share their stories to help those thinking the same.
AI in tourism is here. You need to grasp the potential.

The potential and threat to tour operators from this tech is high. Jonathan Elkoubi and Peter Syme discuss the threats and opportunities.
Facebook Ad Basics: 5 Top Tips

Chris provides some Facebook Ad Basics you must follow to make sure your ad campaigns are hitting all the right notes with your audience and your business.
Why We Need More Women Mentors in Travel

Amanda, Carol, Zakia, Caroline and Mary discuss those women who inspire them and why we need more female mentors in our industry.
The Changing Face of Tour Operating and Tourism

A discussion on how a couple of old industry friends with over 40 years between them in tour operating see how the industry has changed.
Operator Story: Neil Lapping of Macs Adventure

Neil will share his story on how he grew the business, adapting to changes, how Brexit has affected his business and providing advice for others
5 Social Media Marketing Tips

Marica Brewster of the Von Mack Agency shares 5 top social media marketing tips on how to grow your social presence and staying true to your brand.