News, Learning & Community for the Experiences Industry.

Tourpreneur helps tour operators flatten the learning curve and increase profits in a supportive community.

Tourpreneur is a community of passionate tour business owners eager to improve their skills and increase their profits.

Our community is passionate about helping each other. As small tour business owners, we understand it’s a lonely job, a daily grind, and easy to become a busy fool… working harder but not smarter.

The Tourpreneur community helps you get advice from your peers as well as experts in the areas you need to grow your business and make it more profitable.

Whether you explore our hundreds of free articles, podcasts and other resources, or join our Tourpreneur+ community, we’re here to help!

-Mitch, Chris and Peter

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Podcast

175+ Countries

The Tourpreneur podcast founded by Shane Whaley has been downloaded over 250,000 times across 200+ episodes.

Community

4,700+ Operators

The Tourpreneur Facebook group is the online gathering place for tour operators. Each day you get actionable advice and answers to your questions from fellow operators and experts. No sales pitches.

Newsletter

11,000+ Readers

Subscribe and join thousands of readers of the Tourpreneur Weekly Digest, giving you actionable learning, and industry news, and the thoughts of the Tourpreneur leaders.

Shindigs

Global Meetups

Shindigs are small in-person meetups designed to connect you with your fellow regional operators, to learn from and support each other.

TP+ membership takes your business to the next level.

While we offer an incredible amount of free, actionable help for tour businesses, our TP+ membership package is an unbelievable amount of additional resources and community offerings that will truly transform how you run your business.

The Latest from the Vault

198 - Things Some Marketing Agencies Won’t Tell You

Three Things Some Marketing Agencies Won’t Tell You

Just about every operator who I come across has a horror story about working with a marketing agency. This has left them with a bitter taste in their mouth and wary of trusting another to do the job they want them to do.
Women in Travel: The Highs and Lows of Changing your Career into Tours & Activities

Women in Travel: The Highs and Lows of Changing your Career into Tours & Activities

Amanda, Carol, Zakia, Caroline and Mary all moved from jobs outside of tourism to become tour operators. they share their stories to help those thinking the same.
The potential and threat to tour operators from this tech is high. Jonathan Elkoubi and Peter Syme discuss the threats and opportunities.

AI in tourism is here. You need to grasp the potential.

The potential and threat to tour operators from this tech is high. Jonathan Elkoubi and Peter Syme discuss the threats and opportunities.
Facebook Ad Basics: 5 Top Tips

Facebook Ad Basics: 5 Top Tips

Chris provides some Facebook Ad Basics you must follow to make sure your ad campaigns are hitting all the right notes with your audience and your business.
Why We Need More Women Mentors in Travel

Why We Need More Women Mentors in Travel

Amanda, Carol, Zakia, Caroline and Mary discuss those women who inspire them and why we need more female mentors in our industry.
The Changing Face of Tour Operating and Tourism

The Changing Face of Tour Operating and Tourism

A discussion on how a couple of old industry friends with over 40 years between them in tour operating see how the industry has changed.
rewind dubrovnik hot seat

Hot Seat Business Analysis: Rewind Dubrovnik

In this member’s-only Hot Seat, we sit down with Lukša Malohodžić of Rewind Dubrovnik to talk about the fantastic growth and success of his business so far, and the growing pains of looking ahead.
Operator Story: Neil Lapping of Macs Adventure

Operator Story: Neil Lapping of Macs Adventure

Neil will share his story on how he grew the business, adapting to changes, how Brexit has affected his business and providing advice for others
5 Social Media Marketing Tips

5 Social Media Marketing Tips

Marica Brewster of the Von Mack Agency shares 5 top social media marketing tips on how to grow your social presence and staying true to your brand.

Free resources to save you time, improve your tours, and increase your profits.

The Podcast

175+ episodes. Nearly 1 million downloads. Subscribe to Tourpreneur now. Stories of fellow business owners + actionable takeaways to grow your business.

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The Newsletter

Read by thousands. Actionable, practical insights, learning and news for the experiences industry, delivered to your inbox every Monday morning.

The Vault

Blog posts. Podcast episodes. Explore our trove of content that helps you grow. 

Join Tourpreneur+ when you're ready.

We offer hundreds of hours of podcast episodes and hundreds of articles and an in-depth newsletter every week, plus a thriving Facebook community of thousands. At zero cost to you.

But that’s just the beginning.

When you’re ready, we think our Tourpreneur+ membership is the easiest, lowest-cost way to truly transform how you run your business, and increase your profits.