Multi-Day Podcast: ROI, Safety, and Experience
On this episode of the Multi-Day Podcast, Mat talks to Eliav Cohen about the luxury hot air balloon industry. They discuss the costs that go into operating a balloon business, the importance of safety measures, and the benefits of curation and automation in marketing. They also explore how experiences can be expanded through cross-selling and building relationships in unexpected ways, such as hot air ballooning with CEOs.